Event-based distribution of cryptographically secured digital assets

ABSTRACT

A method of event-based distribution of a cryptographically secured digital asset includes receiving, from a computing device associated with a user, an indication that the computing device is located at a predetermined venue within a predetermined window of time, receiving an indication that a conditional triggering event has occurred during the predetermined window of time, receiving, from the computing device, a unique owner identification (ID) code associated with the user, and transmitting a request to record a transfer of the cryptographically secured digital asset to the user on a distributed blockchain ledger. The request comprises both a unique digital asset ID code and the unique owner ID code, and transmitting the request to record the transfer of the cryptographically secured digital asset on the distributed blockchain ledger occurs only after the indication is received that the conditional event has occurred.

CROSS REFERENCE TO RELATED APPLICATIONS

The present application is a continuation of U.S. application Ser. No.17/408,665, filed 23 Aug. 2021 and published as US 2021/0383461, whichis a continuation of U.S. application Ser. No. 16/707,720, issued asU.S. Pat. No. 11,113,754 on 7 Sep. 2021, which is a continuation-in-partof U.S. application Ser. No. 16/423,671, issued as U.S. Pat. No.10,505,726 on 10 Dec. 2019, and which claims the benefit of priority toU.S. Provisional Patent No. 62/776,699, filed on 7 Dec. 2018. Eachreference is hereby incorporated by reference in its entirety.

TECHNICAL FIELD

The present disclosure relates generally to a computerized system andmethod for the creation and distribution of cryptographically secureddigital footwear and apparel, as well as decentralized computing systemsand blockchain control logic for providing the same.

BACKGROUND

Manufacturers of high-quality footwear have long been plagued by thesale of counterfeit footwear, namely imitation goods that are made withthe intent to deceive buyers into believing that they are purchasing thetrue manufacturer's authentic goods. Similar issues exist within thedigital realm, where digital products are often subject to unauthorizedsale and reproduction. This unauthorized/counterfeit production and/ordigital reproduction can erode a brand's value and/or exclusivity, cannegatively affect a company's profitability, and may compromise a user'ssubjective perception of the product as “collectable.”

Market participants and brand enthusiasts in a free market typicallyassign a higher value to an object if there is limited supply and/or ifthere is excess demand for that object. While these realities areobvious in the physical real world (particularly to an avid collector),similar market realities also exist within a digital realm.

Within the physical world, many anti-counterfeiting techniques have beendeveloped to help identify counterfeit goods and to prevent illicitsales. Unfortunately, within the digital realm, supply is oftenunconstrained—if not by the original developer, then by a subsequentparty who may freely (or illicitly) duplicate the digital object in itsentirety. This often complicates a brand owner's ability to control theexclusivity of a digital object and/or have influence regarding thevalue of that object. The lack of control over digital objectexclusivity then erodes the opportunity for free brand promotion byproduct enthusiasts and collectors who are in search of that object (asoften occurs upon the release of limited production sneakers by“sneakerheads”).

With the proliferation of first and third person video games involvingcustomizable skins, apparel, and gear, there exists an opportunity toengage and influence users in the digital realm via collectable objectsso that they may be more engaged with a brand in the physical worldLikewise, there exists a need for a retailer to more directly influenceand/or control the nature and ultimate supply of digital objects withinthis virtual market.

SUMMARY

Presented herein are cryptographic digital assets for articles offootwear and apparel, methods for provisioning and methods forintermingling such cryptographic digital assets, and decentralizedcomputing systems with attendant blockchain control logic for mining,intermingling, and exchanging blockchain-enabled digital shoes andapparel. More specifically, the presently described technology relies onthe trust established in and by blockchain technology to enable acompany to control the creation, distribution, expression, and use ofdigital objects that represent their brand. Unlike typical digitalassets that are freely reproducible without loss of content or quality,the use of discrete recordation of ownership via blockchain technologyeliminates the ability for simple digital reproductions of the digitalobjects. In doing so, the company has the ability to control or limitthe overall supply of the digital objects (or object trait) and maycreate controlled scarcity if so desired.

The present disclosure contemplates that, in some examples, the digitalobject may be representative of: a physical object offered for retailsale; a 2D or 3D design rendering or design file that may be suitablefor future production; a virtual representation of an object that is notpresently intended for physical creation/production; or other suchobjects.

To further promote brand engagement and use of the digital object, insome embodiments, the visual expression of the displayed digital objectmay be altered by the user's use of the object, the user's use of arelated retail product or app, or other such measures of object/brandengagement. In some embodiments, the attributes of the digital objectand/or its visual expression may affect how the object or user'scontrolled character performs within a video game context.

By way of example, and not limitation, there are presented cryptographicdigital assets that are provisioned through a blockchain ledger oftransaction blocks and function, in part, to connect a real-worldproduct, such as a physical shoe, to a virtual collectible, such as adigital shoe. When a consumer buys a genuine pair of shoes—colloquiallyknown as “kicks”—a digital representation of a shoe may be generated,linked with the consumer, and assigned a cryptographic token, where thedigital shoe and cryptographic token collectively represent a“CryptoKick”. The digital representation may include acomputer-generated avatar of the shoe or a limited-edition artistrendition of the shoe. The digital asset may be secured by anencryption-protected block that contains a hash pointer as a link to arelated block in a decentralized blockchain, a transaction timestamp,and transaction data. Using the digital asset, the buyer is enabled tosecurely trade or sell the tangible pair of shoes, trade or sell thedigital shoe, store the digital shoe in a cryptocurrency wallet or otherdigital blockchain locker, intermingle or “breed” the digital shoe withanother digital shoe to create “shoe offspring,” and, based on rules ofacceptable shoe manufacturability, have the newly bred shoe offspringcustom made as a new, tangible pair of shoes.

In some embodiments, purchase of an authentic, tangible pair of shoesmay enable or “unlock” a corresponding cryptographic digital asset and adigital shoe associated with that digital asset. For example, when aperson purchases a real-world pair of shoes from a registered seller, aunique (e.g., 10-bit numeric) physical shoe identification (ID) code ofthe physical shoes may be linked to a unique (e.g., 42-bit alphanumeric)owner ID code of the buyer. Concomitantly, an access prompt with aunique (e.g., 64-bit numeric) key is issued to a cryptocurrency walletaccount associated with the owner ID code such that the buyer canretrieve a digital shoe with a cryptographic token; the key, token anddigital shoe are assigned to the owner ID code. For instance, a firstEthereum Request for Comments (ERC) 721 or ERC1155 token may be grantedto authenticate and transact a physical shoe, and a secondERC721/ERC1155 token may be granted to access, breed, and transact adigital shoe. For at least some implementations, real-worldenvironmental effects, such as specific types of usage of the physicalshoes, may impact the digital representation of the shoes. Respectivecryptographic tokens may be assigned to the physical shoes and to thecryptographic digital asset; alternatively, a single cryptographic tokenmay be assigned to both the physical shoes and cryptographic digitalasset.

In some embodiments, a digital asset may include genotype informationand/or phenotype information for a digital shoe. This genotype/phenotypedata may represent certain traits, attributes, colors, styles,backgrounds, etc., of the digital asset, and may be coordinatedaccording to “breeding rules” that govern any intermingling of a digitalshoe with one or more other discrete digital shoes. Phenotypiccharacteristics may depend on genotypic information, and vice versa,along with any one or more of: a virtual environment and attendanteffects; time-dependent intermingling restrictions (e.g., cannot breedvirtual shoe offspring until both reach a pre-established maturity);virtual user interactions that alter (e.g., speed up or slow down)maturity or increase/decrease a likelihood of certain traits developing;real-world interactions of a user (e.g., running increases number ofgood/desirable qualities, increases speed of maturity of virtualoffspring, etc.); shoe cloning and allowing an owner to set a totalnumber of clones that can be produced from a desirable offspring foractual real-world production. Some optional features may also include:surrogacy features for breeding plans between two or more discretedigital shoes; parenting/nannying features provided by a third-partyentity that does not own the digital shoe; behavioral and animatedfeatures designed to make a digital shoe appear more life-like (e.g.,personalities that change over time); “breeding rights” for a digitalshoe may be governed by one or more real-world manufacturingrestrictions; ownership rights for each successive generation of adigital shoe may be tied back to the original, real-world shoe (e.g.,wholly or partially; by percentage of genotypic contribution, etc.) viaencryption key to the originally associated virtual product.

Aspects of this disclosure are directed to methods for provisioning,intermingling, and/or exchanging cryptographic digital assets forfootwear. In an example, a method is presented for automating generationof cryptographic digital assets associated with articles of footwear.This representative method includes, in any order and in any combinationwith any of the above or below disclosed features and options:receiving, via a server-class (middleware or backend) computer over adistributed computing network from a remote computing node (e.g., apoint-of-sale (POS) terminal, a personal computer, a smartphone, etc.),a transaction confirmation indicative of a validated transfer ofauthentic footwear from a first party to a second party; determining,via the middleware server computer from an encrypted relationaldatabase, a unique owner ID code (e.g., a member ID of a cryptocurrencywallet or digital locker) associated with the second party; generating acryptographic digital asset associated with the article of footwear, thecryptographic digital asset including a digital shoe (e.g., acomputer-generated avatar) and a unique digital shoe ID code (e.g., akey and cryptographic token); linking, via the middleware servercomputer, the cryptographic digital asset with the unique owner ID code;and transmitting, via the middleware server computer to a distributedblockchain ledger (e.g., Bitcoin, Ethereum, Litecoin, etc.), the uniquedigital shoe ID code and the unique owner ID code for recordation on atransaction block.

Other aspects of this disclosure are directed to decentralized computingsystems with attendant blockchain control logic for mining,intermingling, and exchanging blockchain-enabled digital shoes. As anexample, a decentralized computing system is presented for automatinggeneration of cryptographic digital assets associated with articles offootwear. The decentralized computing system includes a wirelesscommunications device that connects with one or more remote computingnodes over a distributed computing network, and a cryptographic digitalasset registry that stores digital shoes and unique digital shoe IDcodes associated with multiple cryptographic digital assets. Otherperipheral hardware may include a network interface bus, resident and/orremote memory, a user location tracking device, a UPC/UPID scanner, etc.

Continuing with the above example, the decentralized computing systemalso includes a server-class (middleware or backend) computer that isoperatively connected to the wireless communications device andcryptographic digital asset registry. The middleware server computer isprogrammed to execute memory-stored firmware and software to receive,over the distributed computing network from a remote computing node, anelectronic transaction confirmation indicative of a validated transferof authenticated footwear from one party to another party. Responsive toreceipt of the transaction confirmation, the server-class computerretrieves a unique owner ID code of the transferee party from anencrypted relational database, and generates a cryptographic digitalasset associated with the article of footwear. The cryptographic digitalasset includes a computer-generated digital shoe provisioned through aunique tokenized code with a corresponding access key. The server-classcomputer then links the cryptographic digital asset to the unique ownerID code in the cryptographic digital asset registry, and transmits theunique digital shoe ID code and unique owner ID code to a distributedblockchain ledger for recordation on a transaction block.

For any of the disclosed systems, methods, digital assets and footwear,the unique digital shoe ID code may include a cryptographic token keywith a code string that is segmented into a series of code subsets. Afirst of these code subsets may include data indicative of attributes ofthe digital shoe. This attribute data may include genotype and phenotypedata for the digital shoe. A second of these code subsets may includedata indicative of attributes of the real-world article of footwear,such as colorway, materials, manufacturing, make,sustainability/eco-responsibility, and/or model data, etc., for thearticle of footwear.

For any of the disclosed systems, methods, digital assets and footwear,the server-class decentralized system computer may respond to receivinga transaction confirmation by transmitting an electronic notification tothe second party with information for accessing the cryptographicdigital asset. The server-class computer may subsequently receive, froma handheld personal computing device of the second party, a scanningconfirmation verifying a universal product code (UPC) and/or a uniqueproduct identifier number (UPIN) corresponding to a make and a model ofthe footwear has been scanned. Linking the cryptographic digital assetwith the unique owner ID code may be executed responsive to receipt ofthe scanning confirmation. In some applications, the unique digital shoeID code may include a cryptographic token, and the digital notificationsent to the second party may include a unique key with a hashed addressto the cryptographic token.

For any of the disclosed systems, methods, digital assets and footwear,the server-class computer may receive (from either participating party)a digital breeding solicitation with a request to intermingle thecryptographic digital asset with a third-party cryptographic digitalasset. Upon receipt of this solicitation, the server-class computer mayresponsively generate a progeny cryptographic digital asset with acombination of one or more features from the second-party cryptographicdigital asset and one or more features from the third-partycryptographic digital asset. For instance, each cryptographic digitalasset may be assigned a respective unique cryptographic token key with acode string that is segmented into a series of code subset. One or moreof these code subsets may include data indicative of attributes of thecorresponding digital shoe. The progeny cryptographic digital asset isprovisioned via a distinct cryptographic token key with a code stringcomposed of one or more code subsets with attribute data extracted fromthe cryptographic token key of the second-party digital asset and one ormore code subsets with attribute data extracted from the cryptographictoken key of the third-party digital asset. For instance, one codesubset of the progeny digital asset may share a distinct alphanumericsequence with a code subset of the second-party digital asset, whileanother code subset of the progeny digital asset may share a distinctalphanumeric sequence with a code subset of the third-party digitalasset. Generating the progeny cryptographic digital asset may includeapplying a random number generator to: designate one of the matingcryptographic digital assets as a sire, designate the other matingcryptographic digital assets as a dam, and determine which code subsetsof the progeny will correspond to which code subsets of the sire andwhich code subsets of the dam.

For any of the disclosed systems, methods, digital assets and footwear,the server-class computer may receive a digital transfer proposal (fromeither the transferor or the transferee) with a request to transfer thecryptographic digital asset to a third party. The server-class computermay respond by determining a new unique owner ID code of the thirdparty, link the cryptographic digital asset with this new unique ownerID code, and record the transfer of the unique digital shoe ID code tothe new unique owner ID code on a new transaction block with thedistributed blockchain ledger. The digital transfer proposal may betransmitted in response to a confirmation indicative of a new validatedtransfer of the article of footwear from the second party to the thirdparty. Alternatively, transfer of the cryptographic digital asset to athird party may be independent of transfer of the physical footwear.Optionally, the server-class computer may generate a smart contract thatauthenticates ownership of and/or tracks future transaction of thecryptographic digital asset. The unique owner ID code may be linked witha cryptocurrency wallet that registered with the distributed blockchainledger.

The above summary is not intended to represent every embodiment or everyaspect of the present disclosure. Rather, the foregoing summary merelyprovides an exemplification of some of the concepts and features setforth herein. The above features and advantages, and other features andattendant advantages of this disclosure, will be readily apparent fromthe following detailed description of illustrated examples andrepresentative modes for carrying out the present disclosure when takenin connection with the accompanying drawings and the appended claims.Moreover, this disclosure expressly includes any and all combinationsand subcombinations of the elements and features presented above andbelow.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a lateral side-view illustration of a representative articleof footwear with a collectible digital asset protected by acryptographic token that is provisioned through a blockchain ledger inaccordance with aspects of the present disclosure.

FIG. 2 is a diagrammatic illustration of a representative decentralizedcomputing system for mining, intermingling, and exchanging cryptographicdigital assets in accordance with aspects of the present disclosure.

FIG. 3 is a diagrammatic illustration of the functional structure of adecentralized computing system for mining, intermingling, and exchangingcryptographic digital assets in accordance with aspects of the presentdisclosure.

FIG. 4 is a flowchart illustrating a representative workflow algorithmfor generating collectible digital shoes protected by cryptographictokens on a blockchain ledger, which may correspond to memory-storedinstructions executed by control-logic circuitry, programmableelectronic control unit, or other computer-based device or network ofdevices in accord with aspects of the disclosed concepts.

FIG. 5 is an illustration of a representative graphical user interface(GUI) of a personal computing device illustrating a library of aplurality of cryptographic digital assets.

FIG. 6 is an illustration of a representative graphical user interface(GUI) of a personal computing device illustrating a collaboration orbreeding event between two cryptographic digital assets.

FIG. 7 is a functional illustration of the acquisition of acryptographic digital asset via a linked retail product.

FIG. 8 is a functional illustration of the acquisition of acryptographic digital asset via a promotional giveaway at an event.

FIG. 9 is an illustration of a representative graphical user interface(GUI) of a personal computing device illustrating the use of genotypicand phenotypic characteristics of a cryptographic digital asset within avideo game.

FIG. 10 is a functional illustration of a representative graphical userinterface (GUI) of a personal computing device operating on adecentralized computing system for provisioning virtual userinteractions that alter genotypic and phenotypic characteristics of acryptographic digital asset in accordance with aspects of the presentdisclosure.

FIG. 11 is a functional illustration of a plurality of users engaged ina collaborative experience such as participating in a digitalcollectable card game.

The present disclosure is amenable to various modifications andalternative forms, and some representative embodiments are shown by wayof example in the drawings and will be described in detail herein. Itshould be understood, however, that the novel aspects of this disclosureare not limited to the particular forms illustrated in theabove-enumerated drawings. Rather, the disclosure is to cover allmodifications, equivalents, combinations, subcombinations, permutations,groupings, and alternatives falling within the scope of this disclosureas encompassed by the appended claims.

DETAILED DESCRIPTION

This disclosure is susceptible of embodiment in many different forms.Representative examples of the disclosure are shown in the drawings andwill be described in detail herein with the understanding that theserepresentative examples are provided as an exemplification of thedisclosed principles, not limitations of the broad aspects of thedisclosure. To that extent, elements and limitations that are describedin the Abstract, Technical Field, Background, Summary, and DetailedDescription sections, but not explicitly set forth in the claims, shouldnot be incorporated into the claims, singly or collectively, byimplication, inference or otherwise.

For purposes of the present detailed description, unless specificallydisclaimed: the singular includes the plural and vice versa; the words“and” and “or” shall be both conjunctive and disjunctive; the words“any” and “all” shall both mean “any and all”; and the words“including,” “comprising,” “having,” “containing,” and the like shalleach mean “including without limitation.” Moreover, words ofapproximation, such as “about,” “almost,” “substantially,”“approximately,” and the like, may be used herein in the sense of “at,near, or nearly at,” or “within 0-5% of,” or “within acceptablemanufacturing tolerances,” or any logical combination thereof, forexample. Lastly, directional adjectives and adverbs, such as fore, aft,medial, lateral, proximal, distal, vertical, horizontal, front, back,left, right, etc., may be with respect to an article of footwear whenworn on a user's foot and operatively oriented with a ground-engagingportion of the sole structure seated on a flat surface, for example.

Aspects of this disclosure are directed to computer-generateddigital/virtual collectibles, such as digital shoes (e.g.,“CryptoKicks”), that, in some instances, the digital asset may besecured and/or uniquely identified by a cryptographic token and may belinked and/or distributed with real-world, physical products, such astangible shoes. In other embodiments, instead of being linked ordistributed with real-world, physical products, the digital asset may belinked or distributed with a 2D or 3D design file such as a CAD model,graphical rendering, image, or drawing package from which a physicalproduct may be constructed or otherwise represented.

In some embodiments, various digital assets may be used by a company tostay apprised of consumer trends and preferences. For example, a companymay create a number of product-ready designs with different traits,silhouettes, colors, and the like, and may distribute them across one ormore digital platforms as digital assets, and may then monitor thepopularity, value, demand, and/or virtual use, of different productdesigns and/or traits. In doing so, the company may gain a valuableunderstanding of the real-time demand for a product, which may behelpful when prioritizing of designs for future manufacturing.

In some embodiments, a digital asset or attribute modifier may becreated for brand promotion purposes. For example, a digital shoe may becreated in a preset and/or controlled limited quantity and distributedas part of a promotion, event, moment, or contest. Spectators at aprofessional sporting event (e.g., a home opener) may be given the rightto acquire one of a limited quantity of unique digital assets, eachbeing separately secured via its own cryptographic token.

As used herein, “cryptographic digital assets,” or simply “digitalassets” may refer to any computer-generated virtual object, includingdigital footwear, apparel, headgear, avatars, pets, etc., that have aunique, non-fungible tokenized code (“token”) registered on andvalidated by a blockchain platform or otherwise registered in animmutable database. Furthermore all references to “CryptoKicks” andvariations of the term within this disclosure should be understood to beexemplary of a virtual collectible backed by a unique, non-fungabletoken or registry entry within an immutable database. It should not belimiting to only footwear. All such references should be read to equallyapply to apparel (e.g., “CryptoThreads”), headgear (e.g., “CryptoLids”),and sporting equipment (e.g., “CryptoGear”), or other such objects.

In some embodiments, the virtual object may have a plurality ofattributes (i.e., phenotypic traits) that are at least partially derivedfrom an encrypted alphanumeric string that may be associated with thecryptographic token. In this sense, the alphanumeric string may be akinto the genetic code of the virtual object. (i.e., genotypic informationis the underlying code/code segments while phenotypic traits are theexpression of the genotypic information). While the phenotypic traitsmay depend on the encoded genotypic information, in some embodiments,they may further depend on any one or more of: a virtual environment(e.g., virtual check-ins, situation-specific criterion, etc.);time-dependent breeding (e.g., a user is restricted from breeding avirtual shoe offspring until it reaches a preset maturity); virtual userinteractions, which may speed up or slow down maturity orincrease/decrease a likelihood of certain traits developing; real-worlduser activities (e.g., user's level of physical activity may increaseone or more “desirable” qualities; daily use of a related good speeds upmaturing of virtual offspring, etc.); cloning restrictions set bymanufacturer, point of sale, owner, etc., (e.g., preset maximum numberof clones that can be produced from a desirable offspring for actualreal-world production).

In a footwear context, each unique token may be directly linked to asingle CryptoKick object, which may be embodied as a virtualreproduction or digital-art version of a sneaker. In one embodiment, thetoken may include a 64-bit alphanumeric code that is sectioned intoindividual code segments. One or more or all of the code segments of thealphanumeric code may express data indicative of attributes of thecollectible digital shoe. For instance, a series of code segments mayprovide digital shoe attributes, such as Style, Materials, Family, Heat,Colorway, Future Attributes, Make, Model, Pattern Scheme, ImageBackground, etc. Each subset of a code may generally function as agenotype that produces a visual phenotype expression to the user. Insome embodiments, an originally created CryptoKick may includecryptographic token data that is representative of attributes from acompanion physical shoe. During the creation of a CryptoKick, a smartcontract may be generated to authenticate ownership and to track futuretransaction of the CryptoKick. Digital shoe attributes may also belinked to a bill of materials.

In a representative example, an authenticated pair of physical shoes arecreated and assigned a Unique Product Identifier (UPID). Upon purchaseby a consumer, the UPID is used to unlock a cryptographic digitalasset—a “CryptoKick”—composed of a collectible digital shoe and a uniquenon-fungible token (NFT) operating on a blockchain-based distributedcomputing platform.

In general, before a consumer can unlock or acquire a CryptoKick, theymay first be required to procure a blockchain locker address (e.g., anEthereum hardware wallet). This blockchain locker may be used to storethe private key belonging to the CryptoKick's NFT and, optionally, maybe linked to a personal user account that is registered with theoriginal manufacturer of the physical shoes (e.g., a NIKEPLUS® accountprofile).

It is envisioned that there are several ways in which a user may beenabled to unlock a CryptoKick. As a first example, upon scanning theshoe's UPC or UPID at a point-of-sale (POS) terminal during firstpurchase or directly associated with the product, a unique crypto-tokenand corresponding private key (“KickID”) are automatically generated andassigned to the user's blockchain locker (see FIG. 7 ). In a secondexample, a KickID is provided to the user via a printed or digitalreceipt, a visual or electronic tag (RFID or NFC) hidden in the physicalshoe, a pop-up message or email sent to a personal user account, a pushnotification or text message sent to a smartphone, or some other record;the consumer uses the KickID to link the CryptoKick to their digitalblockchain locker. Another example may require the user to assemble theKickID in part via a physical code or UPID associated with the shoe (onthe box, on a hang tag, under a label, on an insole, etc.), and in partvia a transaction authentication code (i.e., to prevent consumers fromcollecting a CryptoKick when they merely try on a pair of shoes).Another example may require the user to “hunt” for CryptoKicks in abrick-and-mortar store by using a photographic “snap” or augmentedreality (“AR”) function on a handheld personal computing device. Forthis method, a KickID may be provided via the validated transaction,however, the user must separately find a hidden CryptoKick in AR hiddenwithin the store or local area before the digital asset can betransferred to their locker (i.e., the cryptographic key and the virtualobject must both be separately acquired before the transfer occurs). Inthis example, obtaining the cryptographic key may enable the AR engineassociated with a user device to initiate a game where theCryptoKick/virtual object associated with that key is locally hidden andavailable for the user to locate.

In some instances, the CryptoKick may not be originally linked to aphysical product, but instead may be gifted to the user as part of abrand promotion campaign, event, moment, or experience. In one example,such as generally illustrated in FIG. 8 , a user at a sporting event maybe required to hunt for the CryptoKick within the confines of the eventusing the camera on a smartphone device. In this embodiment, the GPSassociated with the smartphone device may further constrain opticalrecognition capabilities to within a particular geofenced area. Once theCryptoKick is located (e.g., virtually disguised in a billboardadvertisement), the user may be prompted to scan a unique code, such asthe barcode on their ticket to the event. This two-part action may thentransfer a token uniquely provisioned for that ticket to the user'slocker. Following the event, the promotion organizer may reclaim anyunclaimed KickIDs for subsequent use in other promotional events. Instill other embodiments, a user may unlock a KickID upon the receipt ofa digital design file or image. For example, in an online promotion,certain users may be selected (in an ordered or random manner) toreceive an image, design file, or graphical rendering. A predeterminednumber of “winning images” may be displayed and/or transferred to auser's computing device for subsequent display, where each is associatedwith a different and unique KickID that may be used to facilitate thetransfer of the CryptoKick to a private locked associated with the user.In some embodiments, the “winning image” may represent the purchase orsuccessful agreement to purchase a particular physical or digitalobject. In other embodiments, the “winning image” may simply be a hiddenor masked imaged within an online brand promotion page that requiresuser interaction to unmask.

After acquiring a CryptoKick, the owner may buy, sell, intermingle,collect, or trade CryptoKicks, e.g., using physical, fiat, and/ordigital currency. In some examples, an entity may maintain a digitalonline marketplace that includes an inventory of CryptoKicks for saleand/or a marketplace that may broker transactions between individuals.

In one embodiment, it may be possible to breed or mashup (“Collab”) twoCryptoKicks to create an offspring CryptoKick (an “RVK” or“CollaboKick”). This CollaboKick will have a unique token and distinctattributes compared to the parent CryptoKicks. A Collab may combineattribute data and/or genetic code from the two tokens of the parents togenerate a new NFT or KickID that, in turn, provisions a CollaboKick. Insome implementations, there may be a pre-established limitation on thetotal number of Collab events within a given time limit, e.g., to helpprevent overproduction of CollaboKicks between the same two users. Thecreation of the genetic code for a CollaboKick may be random,systematic, regulated, unconstrained, or any combination thereof. One ormore code subsets, for example, may be based on controlled probabilityusing Mendel's Law. For example, if a first attribute code (e.g.,molding heat) is expressed as two genes (e.g., HH, Hh or hh), aCollaboKick is considered to have “high heat” if it has two genes thatare “hh” (recessive trait). In other words, if genotype data containedin the KickIDs of the CryptoKick parents have Hh as their “heat genes,”the offspring CollaboKick will have a 25% of getting a high heat gene,e.g., using the Punnett square methodology.

The option to execute a Collab event may require one or both ownerscomply with one or more prerequisite conditions. As one example, the twoowners of the parent CryptoKicks may be required to meet at a designatedlocation or be within a predetermined proximity of one another to createa CollaboKick. For example, a user may employ a “CryptoKick Collab”matching feature on a dedicated mobile software application (“app”) tofind another user to Collab with. Using this app, the parties may set atime and place to meet, set the conditions of the Collab, submit aformal request to a governing middleware computing node, etc. Anotherexample may include the footwear manufacturer or a third-party sponsorhost a Collab event at which CryptoKick owners meet at a designatedlocation to Collab with one another within a specific time frame.

In some embodiments, owners may be provided some indication of thegenetic traits of their CryptoKicks to facilitate more deliberate Collabevents. In an example, a user may desire a CryptoKick of a particularmodel in a certain exclusive color. That user may then search out aCryptoKick that has the genetic code for that color and attempt toCollab with them. To further the understanding of a trait's value, insome embodiments, the user may be provided with an indication of therarity or total circulating supply of each trait that makes up theirCryptoKick and/or a rarity score that provides an indication of theoverall exclusivity of their CryptoKick. In this manner, if offered forsale on a commercial marketplace, a CryptoKick may carry an intrinsicvalue that reflects the combined rarity or exclusivity of its varioustraits.

A predetermined set of intermingling rules may govern if and how aCollab may be executed. For example, certain constraints may be imposedso that broad style guidelines are maintained in the CollaboKick. In oneembodiment, these style constrains may be the same constraints orguidelines that a company may use when creating new versions, colorways,or iterations of an existing product line. When a Collab is created, thegenetic mixing algorithm may be constrained such that any resultantCollab kick maintains a likeness or silhouette that is indicative of ormore existing products. While in one embodiment, these style guidelinesor rules may expressly set by the company, in another embodiment, theymay be discovered and assembled, for example, using an image-basedprocessing algorithm that may recognize style attributes (e.g., colorpatterns, material, cut, and/or dimensional patterns) from existingproduct.

For at least some implementations, a CryptoKick may be programmed tofunction as a “living” digital pet that the user feeds, cleans,entertains and otherwise cares for to ensure the pet is happy andhealthy. Optionally, an owner can either care for the CryptoKick pet byhim/herself or have a third-party user care for the CryptoKick pet. Asthe CryptoKick pet evolves—growing from a baby digital pet to a toddler,then preschooler, and so forth to adulthood—one or more attributes ofthe CryptoKick automatically change with age or are unlocked over time.Furthermore, as the CryptoKick pet “grows” through various life stages,it may unlock a real-life shoe version of itself that a user can havemade. For example, if a CryptoKick pet has evolved into a royal blueathletic shoe for a toddler, the user has unlocked the option to buy aspecial royal blue athletic shoe in one or more toddler sizes.

In some implementations, a user's CryptoKick may be capable of beingimported into one or more other digital platforms to serve, for example,as a skin on a video game character that may be developed and/orcontrolled by the user. For example, if the user was active in a certainbasketball video game, the CryptoKick could be imported to that game andworn by the user's player or team.

If the CryptoKick is imported into a separate video game, in someconfigurations, different attributes of the CryptoKick may impartchanges in the ability level of a user's character outfitted with theasset. In one example, the attributes of the user's character may bepositively influenced by the rarity or exclusivity of the variousattributes or by the overall combined rarity or exclusivity of theasset. For example, a rare CryptoKick may impart better jumping abilityor lateral quickness, a rare CryptoThread may impart better strength orspeed, and a rare CryptoLid may impart better vision.

In some embodiments, CryptoKicks users may decide on a “bestCollaboKick” in the marketplace, e.g., on a W/M/Q/Y basis. Such a votingscheme may be used to designate one or more CollaboKicks as suitable forthe commercial production of physical product bearing that digitalasset's likeness. As a further option, a CollaboKick that may receive apreset threshold number of upvotes may automatically trigger themanufacturer to produce the CollaboKick in real life.

As CryptoKicks and CollaboKicks are transferred between users over timedue to selling, trading, buying, and Collab, each transaction historymay be tracked within a blockchain ledger of transactions. If aCollaboKick or CryptoKick is fabricated, previous users may be notifiedof such real-life existence and will may be given an option to purchasetheir own real-life pair of the CollaboKick/CryptoKick.

As a further extension, in one embodiment, CryptoKicks may be backed byfungible tokens, where the digital collectible represents a monetaryvalue. In one implementation, certain attributes within the codeassigned to the token may dictate the worth. For example, a styleattribute indicative of a high-top sneaker, may have a first value, astyle attribute indicative of yoga pants may have a second value, and astyle attribute indicative of a running shirt may have a third value. Inone embodiment, these values may either be allowed to float according tomarket forces, or may be tied to a fiat currency.

Referring now to the drawings, wherein like reference numbers refer tolike features throughout the several views, there is shown in FIG. 1 arepresentative article of footwear, which is designated generally at 10and portrayed herein for purposes of discussion as an athletic shoe or“sneaker.” The illustrated article of footwear 10—also referred toherein as “footwear” or “shoe” for brevity—is merely an exemplaryapplication with which novel aspects and features of this disclosure maybe practiced. In one embodiment, the illustrated article of footwear 10may be or resemble a CryptoKick. In the same vein, implementation of thepresent concepts for a digital shoe and cryptographic token for footwearshould also be appreciated as a representative implementation of thedisclosed concepts. It will therefore be understood that aspects andfeatures of this disclosure may be utilized for other types of footwear,and may be incorporated into any logically relevant consumer product. Asused herein, the terms “shoe” and “footwear,” including permutationsthereof, may be used interchangeably and synonymously to reference anysuitable type of garment worn on a human foot. Lastly, featurespresented in the drawings are not necessarily to scale and are providedpurely for instructional purposes. Thus, the specific and relativedimensions shown in the drawings are not to be construed as limiting.

The representative article of footwear 10 is generally depicted in FIG.1 as a bipartite construction that is primarily composed of afoot-receiving upper 12 mounted on top of a subjacent sole structure 14.While only a single shoe 10 for a left foot of a user is shown in FIG. 1, a mirrored, substantially identical counterpart for a right foot of auser may be provided. Recognizably, the shape, size, materialcomposition, and method of manufacture of the shoe 10 may be varied,singly or collectively, to accommodate practically any conventional ornonconventional footwear application.

With continued reference to FIG. 1 , the upper 12 is depicted as havinga shell-like, closed toe and heel configuration for encasing a humanfoot. Upper 12 of FIG. 1 is generally defined by three adjoiningsections, namely a toe box 12A, a vamp 12B and a rear quarter 12C. Thetoe box 12A is shown as a rounded forward tip of the upper 12 thatextends from distal to proximal phalanges to cover and protect theuser's toes. By comparison, the vamp 12B is an arched midsection of theupper 12 that is located aft of the toe box 12A and extends from themetatarsals to the cuboid. As shown, the vamp 12B also provides a seriesof lace eyelets 16 and a shoe tongue 18. Positioned aft of the vamp 12Bis a rear quarter 12C that extends from the transverse tarsal joint tothe calcaneus bone, and includes the rear portions of the upper 12.While portrayed in the drawings as comprising three primary segments,the upper 12 may be fabricated as a single-piece construction or may becomposed of any number of segments, including a toe cap, heel cap, anklecuff, interior liner, etc. For sandal and slipper applications, theupper 12 may take on an open toe or open heel configuration, or may bereplaced with a single strap or multiple interconnected straps.

The upper 12 portion of the footwear 10 may be fabricated from any oneor combination of a variety of materials, such as textiles, engineeredfoams, polymers, natural and synthetic leathers, etc. Individualsegments of the upper 12, once cut to shape and size, may be stitched,adhesively bonded, fastened, welded or otherwise joined together to forman interior void for comfortably receiving a foot. The individualmaterial elements of the upper 12 may be selected and located withrespect to the footwear 10 in order to impart desired properties ofdurability, air-permeability, wear-resistance, flexibility, appearance,and comfort, for example. An ankle opening 15 in the rear quarter 12C ofthe upper 12 provides access to the interior of the shoe 10. A shoelace20, strap, buckle, or other conventional mechanism may be utilized tomodify the girth of the upper 12 to more securely retain the foot withinthe interior of the shoe 10 as well as to facilitate entry and removalof the foot from the upper 12. Shoelace 20 may be threaded through aseries of eyelets 16 in or attached to the upper 12; the tongue 18 mayextend between the lace 20 and the interior void of the upper 12.

Sole structure 14 is rigidly secured to the upper 12 such that the solestructure 14 extends between the upper 12 and a support surface uponwhich a user would stand. The sole structure 14 may be fabricated as asandwich structure with a top-most insole 22, an intermediate midsole24, and a bottom-most outsole 26 or outsole surface. Alternative soleconfigurations may be fabricated with greater or fewer than threelayers. Insole 22 is shown located partially within the interior void ofthe footwear 10, operatively attached at a lower portion of the upper12, such that the insole 22 abuts a plantar surface of the foot.Underneath the insole 22 is a midsole 24 that incorporates one or morematerials or embedded elements that enhance the comfort, performance,and/or ground-reaction-force attenuation properties of footwear 10.These elements and materials may include, individually or in anycombination, a polymer foam material, such as polyurethane orethylvinylacetate (EVA), filler materials, moderators, air-filledbladders, plates, lasting elements, or motion control members. Outsole26 is located underneath the midsole 24, defining some or all of thebottom-most, ground-engaging portion of the footwear 10. The outsole 26may be formed from a natural or synthetic rubber material that providesa durable and wear-resistant surface for contacting the ground. Inaddition, the outsole 26 may be contoured and textured to enhance thetraction (i.e., friction) properties between footwear 10 and theunderlying support surface.

As a general matter, each element, panel, section, and material of thearticle of footwear 10 shown in FIG. 1 may be separately rendered ordefined in a digital CryptoKick. Furthermore, these attributes maysimilarly be reflected within the genetic code of the NFT, as discussedabove.

FIG. 2 is a diagrammatic illustration of an exemplary decentralizedcomputing system, designated generally as 30, with attendant blockchaincontrol logic for mining, intermingling, and exchangingblockchain-enabled digital collectibles. User 11 communicatively couplesto a remote host system 34 and/or a cloud computing system 36 via awireless communications network 38. While illustrating a single user 11communicating over the decentralized computing system 30 with a singlehost system 34 and a single cloud computing system 36, it is envisionedthat any number of users may communicate with any number of remotecomputing nodes that are suitably equipped for wirelessly exchanginginformation and data. Wireless data exchanges between the user 11 andremote computing nodes on the decentralized computing system 30 may beconducted directly, e.g., through direct communications between the hostsystem 34/cloud computing system 36 and a user device 39 (e.g., theuser's smartphone 40, smartwatch 42, or other suitable personalcomputing device), or indirectly, e.g., with all communications betweenthe user 11 and other computing nodes being routed through the hostsystem 34. Only select components of the decentralized computing 10 anddecentralized computing system 30 are shown and will be described indetail herein. Nevertheless, the systems and devices discussed hereincan include numerous additional and alternative features, and otheravailable hardware and well-known peripheral components, for example,for carrying out the various methods and functions disclosed herein.While the described system relies on a blockchain ledger and process forrecording ownership of the digital asset, it should be understood thatthe present technology may operate on a public chain or a private chain,and may utilize one or more forms of cryptography, encoding, proof ofwork challenges, or other concepts and technologies involved inavailable blockchain standards or suitable alternative immutabledatabases/ledgers.

With continuing reference to FIG. 2 , the host system 34 may beimplemented as a high-speed server computing device or a mainframecomputer capable of handling bulk data processing, resource planning,and transaction processing. For instance, the host system 34 may operateas middleware in a client-server interface for conducting any necessarydata exchanges and communications with one or more “third party” serversto complete a particular transaction. The cloud computing system 36, onthe other hand, may operate as middleware for IoT (Internet of Things),WoT (Web of Things), Internet of Adaptive Apparel and Footwear (IoAAF),and/or M2M (machine-to-machine) services, connecting an assortment ofheterogeneous electronic devices with a service-oriented architecture(SOA) via a data network. As an example, cloud computing system 36 maybe implemented as a middleware node to provide different functions fordynamically onboarding heterogeneous devices, multiplexing data fromeach of these devices, and routing the data through reconfigurableprocessing logic for processing and transmission to one or moredestination applications. Network 38 may be any available type ofnetwork, including a combination of public distributed computingnetworks (e.g., Internet) and secured private networks (e.g., local areanetwork, wide area network, virtual private network). It may alsoinclude wireless and wireline transmission systems (e.g., satellite,cellular network, terrestrial networks, etc.). Most if not all datatransaction functions carried out by the user 11 may be conducted, forexample, over a wireless network, such as a wireless local area network(WLAN) or cellular data network.

As a decentralized blockchain platform, computing system 30 operates asan open, yet encrypted peer-to-peer network in which asset transactionrecords—known as “blocks”—are linked via cryptographic hash functions ina distributed, immutable ledger of interconnected blocks, i.e., a“blockchain.” Each block in the chain includes one or more digital assettransactions accompanied by corroboration information representing avalidity of each transaction as assessed by peer-validation devices.Encrypted, decentralized computing architectures allow for identityverification and authentication of transacted assets while preventingduplication of a cryptography-protected (“cryptographic”) digital assetregistered to the platform. Decentralized asset management may work byencrypting a proprietary asset file, breaking the encrypted code intotiny “nonsense” shards, and sending these shards to numerous differentcomputing nodes on the decentralized computing network. A validatedowner is provided with a private key that indicates where in the networkthe asset is located and how to reassemble or “decrypt” the file. Foruse as a distributed ledger, an individual blockchain is typicallymanaged by a host administrator and distributed to multiple peerscollectively adhering to a protocol for inter-node communication andblock validation.

One should appreciate that the disclosed systems and techniques providemany advantageous technical effects including construction and storageof a digital asset blockchain representing user-to-user transactions ofvirtual collectibles. Further the blockchain technology enables thecreation of unique, yet fully transferrable digital assets that maintainvalue by way of the general inability to make lossless copies (unliketraditional, unsecured digital files).

FIG. 3 provides one example of the functional structure of adecentralized computing system 30, such as shown in FIG. 2 . Asgenerally illustrated, a user 11 may operatively interface with a userdevice 39 (i.e., interface device 39) that may include one or more of asmart phone 40, a tablet computer, a smart watch 42, a laptop computer,a desktop computer, a standalone video game console, smartfootwear/apparel, or other similar internet enabled devices. Theinterface device 39 may be operatively configured to communicate withone or more of an immutable public database (e.g., a blockchainservice/network 60—referred to as “blockchain 60”), a virtual objectgenerator 62, an online digital marketplace 64, and/or a 3^(rd) partyintegration service 66.

In general, the blockchain 60 may include at least one non-fungibletoken registered thereon that includes genomic informationrepresentative of a digital asset. The user 11, via the user device 39,may be in possession of, or may be lined with a locker/wallet thatincludes a private cryptographic key that permits the user device toread the encrypted data associated with the token. This key may furtherenable the user 11 to freely transfer ownership of the token.

In one embodiment, a virtual object generator 62 may be provided tocreate a digital object on the basis of the genomic informationassociated with the token. More specifically, the virtual objectgenerator 62 may be responsible for expressing the genomic informationinto a plurality of phenotypic traits. The virtual object generator 62may employ a plurality of style and artistic rules such that theresultant digital objects are unique, yet recognizable according topredefined silhouettes, styles, articles, or characters. In someembodiments, the virtual object generator 62 may further operate on thebasis of other non-genomic factors, such as the age of the asset, useractivity (tracked via the user device), or use via third partyplatforms. In such an embodiment, these non-genomic inputs may alter thephenotypic expression, and/or may unlock new abilities, breeding rights,and/or production rights. For example, in one configuration, a color ofa CryptoKick may depend on the genetically assigned color, together withthe age of the asset and/or use of the asset in a virtual world or via alinked pair of physical shoes in the real world. The initial colortogether with the age/experience based alteration may result in a newcolor that has its own relative rarity score/value.

The virtual object generator 62 and/or blockchain 60 may further be incommunication with a hosted digital marketplace 64, forum, socialplatform, or the like (such as generally shown in FIG. 5 —displayed on asmartphone 40). The digital marketplace 64 may represent a plurality ofvirtual objects 80 in such a manner that permits the organized trade orsale/purchase of the virtual objects between parties. Upon the closingof a sale, the digital marketplace 64 may update the blockchain 60 withthe new ownership information and facilitate the transfer of new ofexisting keys to the new asset holder. In some embodiments, themarketplace 64 may further enable various social engagement functions,such as voting or commenting on the represented virtual objectsLikewise, in some instances the marketplace 64 may be configured toassess and score the rarity of a particular virtual object based on thesum total of the object's expressed traits. Such a rarity score may thenenable the marketplace (and/or users who participate within themarketplace) to better assess the value of the object.

In one configuration, the computing system 30 may further include a3^(rd) party integration service 66 that may enable the use of thevirtual object in different contexts or manners. The 3^(rd) partyintegration service 66 may operate as an API on an app provided on theuser's device, or as a dedicated cloud based service. In someembodiments, the 3^(rd) party integration service 66 may make thevirtual object (for example, as expressed by the virtual objectgenerator 62), and/or the genomic information available for externaluse. Examples of such a use may include skins on 3^(rd) party video gamecharacters, objects capable of being used by 3^(rd) party video gamecharacters (see FIG. 9 ), digital artwork displays, physical printgeneration, manufacturing production, and the like. In one embodiment,the genomic information and/or rarity score may be made available, andmay alter the traits or abilities of a user's video game character in avideo game played on the user's device 39 (see FIG. 10 ).

As further shown in FIG. 3 , in one configuration, a corporate hostsystem 68 may be in communication with the blockchain 60 for the purposeof provisioning and/or initially creating new digital assets.Additionally, the host system 68 may provide one or more rules to thevirtual object generator 62 to constrain the manner and style in whichgenomic information from the blockchain 60 is expressed in avisual/artistic form.

With reference now to the flow chart of FIG. 4 , an improved method orcontrol strategy for generating collectible digital assets protected bycryptographic tokens on a blockchain ledger is generally described at100 in accordance with aspects of the present disclosure. Some or all ofthe operations illustrated in FIG. 4 and described in further detailbelow may be representative of an algorithm that corresponds toprocessor-executable instructions that may be stored, for example, inmain or auxiliary or remote memory, and executed, for example, by aresident or remote controller, central processing unit (CPU), controllogic circuit, or other module or device or network of devices, toperform any or all of the above or below described functions associatedwith the disclosed concepts. It should be recognized that the order ofexecution of the illustrated operation blocks may be changed, additionalblocks may be added, and some of the blocks described may be modified,combined, or eliminated.

Method 100 begins at terminal block 101 with processor-executableinstructions for a programmable controller or control module orsimilarly suitable processor to call up an initialization procedure fora protocol to generate a cryptographic digital asset, such ascomputer-generated digital shoe 44 and encrypted token key 46 of FIG. 2, for a consumer product, such as sneaker 10 of FIGS. 1 and 2 . Thisroutine may be called-up and executed in real-time, continuously,systematically, sporadically, and/or at regular intervals. As arepresentative implementation of the methodology set forth in FIG. 4 ,the initialization procedure at block 101 may automatically commenceeach time a pair of authentic footwear 10 is manufactured, each time auser 11 purchases a real-world pair of the footwear 10, or each time theuser 11 unlocks the access key 46. Alternatively, the initializationprocedure may be manually activated by an employee at a POS terminal orby the manufacturer.

Utilizing a portable electronic device 39, such as smartphone 40 orsmartwatch 42 of FIG. 2 , the user 11 may launch a dedicated mobilesoftware application (“app”) or a web-based applet, such as NIKE+®, thatcollaborates with a server-class (backend or middleware) computer (e.g.,remote host system 34) to communicate with the various peer devices ondecentralized computing system 30. During a communication session withthe host system 34, for example, the user 11 may purchase a pair of thefootwear 10 using a corresponding feature provisioned by the app. Theuser 11 enters personal information and a method of payment to completethe transaction. Upon completion of a validated payment, the host system34 receives, e.g., from an online store transaction module or anapproved third-party electronic payment system, a transactionconfirmation to indicate a validated transfer of the footwear 10 to theuser 11 has been completed. As indicated above, validated transfer ofthe footwear 10 may be effectuated through any available means,including at a brick-and-mortar store, through an online auctionwebsite, an aftermarket consumer-to-consumer trade/sale, etc.

Method 100 continues to decision block 103 to determine if the user 11has procured a cryptocurrency wallet or other similarly suitable digitalblockchain locker that is operable, for example, to upload and maintainlocation and retrieval information for digital assets that are encryptedand stored in a decentralized manner. A cryptocurrency wallet typicallystores public and private key pairs, but does not store thecryptocurrency itself; the cryptocurrency is decentrally stored andmaintained in a publicly available blockchain ledger. With the storedkeys, the owner may digitally sign a transaction and write it to theblockchain ledger. A platform-dictated smart contract associated withthe locker may facilitate transfer of stored assets and create averifiable audit trail of the same. If the user 11 has not alreadyacquired a digital blockchain locker (Block 103=NO), the method 100continues to predefined process block 105 to set up a blockchain locker.By way of non-limiting example, user 11 may be prompted to visit or maybe automatically routed to any of an assortment of publicly availablewebsites that offer a hardware wallet for cold storage of cryptocurrencyand digital assets, such an ERC20-compatible Ethereum wallet provided byMyEtherWallet.

Once the system confirms that the user 11 has a suitable digitalblockchain locker, the method 100 may automatically link, or prompt theuser 11 to link, the digital blockchain locker to a personal useraccount (e.g., a NIKEPLUS® account profile), as portrayed at processblock 107 of FIG. 4 . This may require the remote host system 34retrieve a unique owner ID code (e.g., CryptoKick Owner ID 48 of FIG. 2) associated with the purchasing party (e.g., user 11) from an encryptedrelational database (e.g., provisioned through cloud computing system36). At this time, a unique physical shoe ID code (CryptoKick PhysicalID 50 of FIG. 2 ) associated with the purchased footwear 10 may belinked to the user's personal account.

Upon determining that the user 11 has acquired a digital blockchainlocker (Block 103=YES), or after linking the user's blockchain locker totheir personal user account (Block 107), the method 100 continues toinput/output block 109 to enable or “unlock” a cryptographic digitalasset associated with the footwear 10 transacted at process block 101.As indicated above, after purchasing the footwear 10, the CryptoKickPhysical ID or a universally recognized UPID product code may be used toretrieve a collectible CryptoKick, which is generally composed of acollectible digital shoe 44 and a unique NFT that is identified by anencrypted token key 46. A salesperson at a POS terminal or the user 11employing their smartphone 40 may scan the UPID or UPC on the shoe 10 ora box storing therein the shoe 10. Alternatively, the user 11 may beprompted to carry out a “treasure hunt” using a digital camera on theirsmartphone to scan various UPIDs throughout a brick-and-mortar storeuntil they scan one that is linked to a KickID. Enabling a cryptographicdigital asset may be automatic, random, systematic, prize based, or anylogically appropriate manner.

After receiving confirmation that a cryptographic digital asset has beenauthorized at input/output block 109, the method 100 generates acryptographic digital asset for the transacted article of footwear. Thismay comprise generating a unique, encrypted asset code with an address,a token, and a public and private key pair, as denoted at predefinedprocess block 111. Host system 34 may transmit the token, with thepublic key and the owner ID, to a distributed blockchain ledger torecord and peer-validate transfer of the cryptographic digital asset tothe user 11 on a transaction block. The method 100 continues to processblock 113 to link the cryptographic digital asset with the unique ownerID code. This control logic may comprise executable instructions forassigning the encrypted asset code to the user 11 and storing the publicand private keys in the user's digital blockchain locker.

With continuing reference to FIG. 4 the method 100 proceeds to processblock 115 to produce the virtual representation or “digital art” of thecryptographic digital asset. Continuing with the footwear example ofFIG. 2 , the virtual representation may include a computer-generatedavatar of the shoe 10 or a limited-edition artist rendition of the shoe10. It is also envisioned that one or more attributes of the virtualrepresentation of the cryptographic digital asset may be created, inwhole or in part, via the user 11. A machine learning function may beexecuted at predefined process block 117 in order to generate imagefeatures through a neural network. Upon completion of the digital art,the image may be uploaded to cloud computing system 36 at block 119. Inaddition, optional process block 121 may issue a digital notification,such as an email or push notification, to the user's smartphone 40,smartwatch 42, or other personal computing device, with all relatedinformation for accessing, transferring and intermingling thecryptographic digital asset. The remote host system 34 may operate as aweb server hosting a web-based graphical user interface (GUI) that isoperable to translate the data stored in the encryption keys into avisual image that is displayed to the user 11 at optional process block123. Digital asset manipulation and use may also be effectuated throughthe user's digital blockchain locker. This may comprise posting thecryptographic digital asset to an online crypto-collectible marketplacefor sale or breeding, as provided in optional process block 125.

Prospective and current owners of a cryptographic digital asset, such asthe CryptoKick of FIG. 2 , may buy and sell digital assets through oneor more blockchain ledgers operating on the decentralized computingsystem 30. By way of example, and not limitation, a user may buy a newpair of highly sought after sneakers from a verified vendor who mayprovide authenticated provenance records for the sneakers. While thesneakers are in transit, the user may receive an email notification withdetailed instructions for unlocking a CryptoKick once the shipmentarrives. After receiving the shoe box containing the purchased sneakers,the user scans the box UPC with a barcode scan feature in a sneakers appoperating on the user's smartphone. In the sneakers app, a new profilepage is responsively enabled; the sneakers app opens the new profilepage. For at least some applications, the new profile page is linkedwith, exported to, or initially enabled in the user's personal(NIKEPLUS®) account profile. Private and public blockchain platform keysare generated, genotype and phenotype data are created, this data isembedded in segments of the public key's alphanumeric code, and thevirtual representation of the CryptoKick is engendered. The CryptoKick'sblockchain data, token, etc., are assigned to the user's new address;the new profile page lists the CryptoKick the user has acquired.

A user may wish to lease, license, or assign his/her new CryptoKick toany of one or more prospective buyers. In one example, a seller (alsoreferred to herein as “transferor” or “first party”) offers to sell, anda buyer (also referred to herein as “transferee” or “second party”)agrees to buy a CryptoKick for an agreed-upon sum (e.g., three (3) ETH).The buyer may be interested to make such as purchase as the availableCryptoKick has one or more attributes (e.g., artist, body type,colorway, etc.) the buyer is looking to add to a collection. The sellermay initiate the sale process by marking a specific CryptoKick in thesneaker app as “For Sale” via a corresponding soft-key “auction” button.Sally may set a minimum bid and/or a buy now price, and provide anauction time window of a selected number of hours, days, weeks, etc. Thesneaker app may present the seller with a share modal in which he/shecan either share the auction via usual social media, or present aquick-response (QR) code for a potential buyer to scan. The buyer maythen scan the QR code using a smartphone digital camera throughoperation of a scan feature in the sneaker app, and transmit therequisite funds (e.g., 3 ETH) to the auction site. The seller's sneakersapp notifies him/her of the payment; the seller is prompted to agree toa terms of sale and finalize the transaction. The CryptoKick is thentransferred from the first party to the address of the second party.

Owners of cryptographic digital assets may wish to intermingle or“breed” their digital assets with other digital assets to create asset“offspring,” such as schematically shown in FIG. 6 . A first digitalasset owner and a second digital asset owner may wish to collaborate andcrossbreed their digital assets 82, 84 in order to create a newcryptographic digital asset. The first owner may be set as a “primaryartist” if his/her digital asset has attributes desired by the secondowner. In this instance, the second owner may initiate a smart contractwith the first owner to collaborate. One or both parties may fund thecontract with physical or digital currency, e.g., to pay for thetransfer, a “collab fee” set by the breeding host site, and an optionalsiring fee for the second owner's siring services. Once both partiesagree to and sign the breeding contract, one or both parties may beprompted to select one or more traits from their “parent” digital assetto transfer to the resultant “progeny” digital asset. Alternatively, thebreeding host site may employ a breeding algorithm to build a newdigital asset from two or more preexisting digital assets.

A “Collab Science” Algorithm may be employed to determine whichcontributing cryptographic digital asset will be designated as the sire,determine which contributing cryptographic digital asset will bedesignated as the dam, and determine which code subsets from each parentasset will be employed to build the cryptographic token key for theresultant digital asset. For example, the token keys for the two parentdigital assets, DA1 and DA2, may appear as:

-   -   DA1:        4352635657387611432650689898388672080892866850020829309339781214    -   DA2:        1997670191981520482540801616208235668515393854245661572126051434        The CollabScience algorithm may use a random number generator        (RNG) or other applicable means to generate a random number,        e.g., between 0 and 65535. In accord with this example, the        random number may be 21123. Once generated, the CollabScience        algorithm may convert the resultant number 21123 to a binary        code: 0101001010000011. Concomitantly, with the first number in        the binary code being zero (0), the first parent digital asset        DA1 is designated as the sire and corresponds to all zeros in        the string; with the first parent digital asset DA1 being        designated as the sire, the second parent digital asset DA2 is        automatically designated as the dam and corresponds to all ones        in the string.

Continuing with the above example, the CollabScience algorithm segmentsthe parent token keys into multi-digit code subsets or “chunks”; in thisexample, each parent token key is broken into sixteen (16) 4-digit codesubsets:

-   -   Segmented DA1: [‘4352’, ‘6356’, ‘5738’, ‘7611’, ‘4326’, ‘5068’,        ‘9898’, ‘3886’, ‘7208’, ‘0892’, ‘8668’, ‘5002’, ‘0829’, ‘3093’,        ‘3978’, ‘1214’]    -   Segmented DA2: +[‘1997’, ‘6701’, ‘9198’, ‘1520’, ‘4825’, ‘4080’,        ‘1616’, ‘2082’, ‘3566’, ‘8515’, ‘3938’, ‘5424’, ‘5661’, ‘5721’,        ‘2605’, ‘1434’]        The CollabScience algorithm then builds a new token ID for the        resultant “progeny” digital asset based on the digits in the        random number, with the sixteen chunks of the child token key        being sequentially assigned a one or a zero based on the binary        code of the above-generated random number. From this example,        the first number in the binary code version of the random number        is zero; the first parent digital asset DA1 is the designated        sire, which corresponds to zero; as a result, the first chunk in        the child token key will be copied from the first chunk of the        sire and is, thus, set to 4352. Next, the second number in the        binary code version of the random number is one; the second        parent digital asset DA2 is the designated dam, which        corresponds to one; as a result, the second chunk in the child        token key will be copied from the second chunk of the dam and        is, thus, set to 6701, and so on and so forth until all sixteen        chunks in the child token key are filled with corresponding        chunks from the parent token keys. The resultant new array for        the child digital asset DA3 will therefore look like:    -   Segmented DA3: +[‘4352’, ‘6701’, ‘5738’, ‘1520’, ‘4326’, ‘5068’,        ‘1616’, ‘3886’, ‘3566’, ‘0892’, ‘8668’, ‘5002’, ‘0829’, ‘3093’,        ‘2605’, ‘1434’]        The CollabScience algorithm produces the new token key ID from        the array as:    -   4352670157381520432650681616388635660892866850020829309326051434        The CollabScience algorithm then processes the cryptographic        digital asset, produces the virtual representation of the new        asset, and assigns the asset to the buyer's digital blockchain        locker.

It is envisioned that other techniques may be employed to determine theattributes of a progeny digital asset. For instance, a Punnett Squaremay be implemented to express the dominant and recessive traits(“genes”) from the two parent digital assets, and create probabilitiesof a trait expression in an offspring digital asset. A Punnett Square isa graphical mechanism used to calculate a mathematical probability of achild asset inheriting a specific trait from two parent assets. Theresultant array is provide by arranging the genotypes of one parentacross the top of a table and that of the other parent down one side todiscover all of the potential combinations of genotypes that can occurin a child given the genotypes of the parents. As seen in FIG. 2 , thegenotype and phenotype information contained in encrypted token key 46includes the digital shoe's: breeding attributes (“collab”), materialsinformation, make data (“family”), manufacturing requirements (“heat”),color combination (“colorway”), future attributes, model data, and imagebackground information.

Epigenetic factors may result in heritable phenotype changes that do notinvolve alterations in an underlying DNA sequence. In some instances,genotypic changes in an encrypted token key may be caused by real worldand/or virtual interactions, leading to alterations of a cryptographicdigital asset's phenotypic characteristics. A gene representing highheat and rare heat could be changed from Hhrr to HHRR due to epigeneticfactors like the following: usage of real-world shoes may increase alikelihood of a genetic mutation or passing of a “good qualities”variation of genes to offspring; real world workouts, like running orsports, may increase a good gene mutation or increase speed of maturityof a progeny asset; checking into stores or other real-world criterionmay lead to positive gene mutation, passing of “good traits” tooffspring, speed up maturity; time-dependent breeding that prevents twocryptographic digital assets from crossbreeding before both assets reacha minimum age, otherwise breeding may fail or increase probability ofpassing “bad qualities” genes to progeny; unique breeding times maycause genetic mutations; frequent interactions (e.g., trading, selling,buying, and collaboration) with other assets or other apps may lead topositive gene mutation, passing of “good traits” to offspring, or speedup maturity.

In some embodiments, a cryptographic digital asset may have itsunderlying genotypic information or phenotypic expression altered (e.g.,mutated or edited) using an acquired cryptographic digital attribute (an“attribute pack”). The cryptographic digital attribute may include asubset of the genotypic and/or phenotypic traits that is less than acomplete expression of a cryptographic digital asset. In a shoe context,a CryptoKick attribute pack may include genotypic and/or phenotypicinformation related to one or more discrete features of the digitalshoe, though fewer features than a complete CryptoKick. Exampleattributes may include a style of a heel counter, laces, toe bumper,logo, colorway, and the like. When the cryptographic digital attributeis intermingled with the cryptographic digital asset, one or more of thegenotypic code segments or phenotypic expressions may either be directlyreplaced with those of the asset, or may be bred to create a progenyattribute that involves a probabilistic combination of the preexistingattribute and the attribute expressed in the attribute pack. Theresulting, mutated/edited digital asset (and/or asset ID code) may thenbe recorded to the distributed blockchain ledger.

The ability to edit and/or mutate discrete attributes of a user'sdigital asset promote both user engagement and enable broad options forbrand promotion. More specifically, cryptographic digital attributepacks may be released to mutate/modify an asset to include a particularsports team's colors, to include unique features or attributes from akey influencer's similar cryptographic digital asset, or the like. Byanalogy, this ability for targeted mutation/gene editing may be similarto CRISPR technologies in the biotech landscape. In someimplementations, where breeding rules govern the effect of the attributepack on the digital asset, there may be a probabilistic and/or uncertainresult in how the newly introduced attribute is expressed in theresulting cryptographic digital asset. For example, if the attributepack includes a team-specific colorway, the breeding/intermingling mayresult in different expressions if intermingled with differentunderlying assets (or even different expressions if applied to twoidentical underlying assets). In some embodiments, CryptoKick attributepacks may be provided in a similar manner as full fledged CryptoKicks,however in one embodiment, instead of being provided with a completedarticle of footwear or apparel, they may instead be provided with thesale of a customizing product or service (i.e., a component ormodification kit that is intended to modify an article of footwear orapparel though is short of being a full article of footwear or apparelitself). Examples may include the sale of custom laces, temporaryappliqués (e.g., logos or panels adhered via hook and loop fastener,snaps, or non-permanent adhesives), kits for customizing, and/orservices for customizing (e.g., dying services, sublimation, sale orapplication of dye kits or pigments, deposition layering, colorationlayering, application of optical effects—modification of structuralcolor, static color, or pearlescence; laser etching services, acid dyewashing services; additive manufacturing—3d printing, dimensionalpainting, etc).

To better control the distribution of the cryptographic digitalattribute packs, each may be recorded to a distributed blockchain ledgerupon creation, thus providing each attribute pack a separate existence.In some embodiments, each cryptographic digital attribute pack mayinclude a smart contract that terminates the attribute pack's existenceor ability to be subsequently intermingled with a different digitalasset. As such, in some embodiments, the attribute pack may be asingle-use ability to edit or mutate an underlying digital asset.Further, in some embodiments, the smart contract aspects may time-limitthe ability to intermingle with an underlying digital asset.

As noted above, FIG. 7 schematically illustrates a method of acquiring adigital collectable or attribute pack that may be linked or coordinatedwith the sale of a physical product. Namely, as shown in FIG. 7 , theuser 11 brings a device (i.e., smart phone device 40) in proximity to aphysical product 200 that includes an identifier (UPID), such as a QRCode, barcode, digital image, RFID tag, NFC tag, BLUETOOTH id, registryentry in an embedded processor, or some other machine readable code.This code may then be recognized by the phone 40 either optically, viaradio frequency communication, magnetic properties, or via wired datacommunication. Following the identification/recognition of the UPID, thephone 40 may initiate the transfer and/or original provisioning of adigital asset 202 linked with that product 200 to the user's locker 204that is in communication with a blockchain service/network 60. In anextension of this concept, the transfer of the digital asset 202 may befurther secured using a PIN, cryptographic key, access code, or the likethat may be provided, for example, on a receipt following the user'spurchase of the product 200.

In one embodiment, should the user 11 acquire a CryptoKick with thepurchase of a pair of sneakers, and then subsequently return thesneakers, a smart contract associated with the CryptoKicks may unravelthe acquisition and automatically return the token and full right to theCryptoKick back to the company/retailer. In the event the purchasersold/traded the CryptoKick to a bona fide purchaser (BFP) prior toreturning the shoes, this secondary transaction may similarly beunraveled/reversed. In some embodiments, with the reversal of thissecondary transaction, the BFP may be presented with the option tore-acquire the CryptoKick from the company/retailer for a predeterminedprice (e.g., a prevailing price for the asset, at a discount to aprevailing price, at a fixed price set prior to market release, or for anominal amount). In another embodiment, the BFP of the CryptoKick mayhave the first right of refusal to acquire/purchase the retuned physicalproduct. This may be significant in the case of limited release sneakersthat are, by definition, scarce.

FIG. 8 schematically illustrates a method of acquiring a digitalcollectable or attribute pack such as during a promotional giveaway. Asshown, the user 11 may locate a virtual object 210, such as aCryptoKick, in an arena 212 using an AR capability of a smart phone 40.In this example, the CryptoKick may be “hidden” in a scoreboard 214,though may be freely recognizable using an app on the phone thatinterfaces with a camera on the phone. The app may illustrate thevirtual object on a display when the camera recognizes a specificenvironmental optical pattern (i.e., the scoreboard within the arena),and when the phone is geolocated within a particular area (i.e., via GPSsensing, beacons, geofencing techniques, wi-fi connectivity, and thelike. Once located, the user 11 may be prompted to scan a unique code,such as the barcode on a ticket, a unique code provided on a program orphysical item (e.g., noise maker, light stick, towel) that may be placedon the user's seat prior to the game. This code may be associated and/orlinked with an allocated, registered, or pre-provisioned cryptographicasset and KickID. Once this code is scanned or entered, the phone 40 mayinitiate the transfer of the digital asset 202 to the user's locker 204that is in communication with a blockchain service/network 60. Forexample, the phone 40 may communicate the code to a server, where anassociated KickID may be looked up and then transferred to a lockerassociated with the user's ID.

In an even more general brand promotion case, the need to locate avirtual object may not be strictly required to receive the CryptoKick orattribute pack. Said another way, a server, such as a middleware server,may receive an indication that a user device is at a particular venueduring a particular event. This indication may be derived from GPS-basedposition coordinates that are determined from a GPS receiver on the userdevice. More specifically, the determined GPS coordinates may becompared to a predefined geofenced area around the venue and theindication may represent whether the device is inside or outside of thevenue. Alternatively, the indication may result from the device being inproximity to one or more 802.11 or BLUETOOTH beacons located at thevenue, or optical recognition, via a camera on the device, of specificvisual characteristics of the venue. The server may then prompt theuser, via the user device, to scan a unique identifier that should bereadily obtainable by a person in attendance at the event. Exampleunique identifiers may include a ticket barcode, a code on a physicalobject, a code on the user's seat, a code printed on a merchandisereceipt, or the like. Once this code is scanned or entered, the servermay receive an indication of the user's unique ID and the unique scannedcode. The server and/or the user device may initiate the transfer of thedigital asset 202 to the user's locker 204 that is in communication witha blockchain service/network 60. Other conditions, such as discovery ofan AR object at the venue or the occurrence of a specific event may addfurther conditional layers that must be fulfilled prior to the serverexecuting the transfer. In some embodiments, the user device may recordthe device's presence at the location and/or time, and claiming of theCryptoKick may be available for a predetermined period of time followingthe event.

In some embodiments, the ability to acquire the CryptoKick may furtherbe initiated by an aspect of the game/event, rather than by locating anAR object or by presence at the event alone. Examples of such triggeringevents may include, for example, a shut-out (hockey/baseball), no-hitter(baseball), 50+ point individual performance (basketball), atriple-double (basketball), a hat trick (soccer/hockey), a scorelessquarter/period/half (basketball, hockey, soccer), and overtime/extrainnings. In such an embodiment, the occurrence of the event may triggeran alert on the user's device 39, which would prompt the user to scantheir ticket to facilitate the transfer. In one embodiment, to eliminatea secondary market for ticket stubs, the app on the user's device thatfacilitates the notification may require that the scan occur only withina predetermined geofence and/or time of the game/event. In a furtherextension, the marketplace (described above) may further permit the user39 to prospectively sell the unvested right to the CryptoKick if thetriggering event were to occur. This would resemble the user writing andselling a tradable option to the CryptoKick that either expiresworthless, or results in the option purchaser acquiring the CryptoKick.

It should be appreciated that in any of the above-described CryptoKickacquisition methods, an attribute pack may be obtained through similarmeans/techniques. For example, in one embodiment, a user's presence at asporting event may enable them to receive an attribute pack comprising acolorway of one of the team's colors. This attribute pack may then beintermingled with an existing CryptoKick to mutate or edit an existingcolorway attribute toward the team color scheme. In some embodiments,transmitting the unique scanned code may then direct an application orbrowser on the user's device to a virtual storefront where colorwayattribute packs of each teach may be made available, and where the useris prompted to select one for acquisition. Similar virtual storefronttechniques may similarly be useful for the selection and transfer ofCryptoKicks as well.

FIGS. 9-10 schematically illustrate a video game interface 220 includinga display 222. The video game interface 220 and/or display 222 may beintegral with a user device 39 (e.g., a smart phone 40 or tablet), ormay be a standalone gaming console coupled with a display 222. Thedevice 39 may generally be configured to execute a digital application224 that requires user input to control a virtual character 226 withinan environment 228. The character 226 may include or be defined by aplurality of attributes 230 that may affect how the character 226behaves, responds, or performs within the environment 230, and/or howthe character 226 interacts with other characters 232 that may becontrolled by the application 224 or by other users in a networkedenvironment.

In one context, the character 226 may be an athlete and the environment228 may be a sporting environment. FIG. 9 illustrates such a character226 as a footballer, and the environment 228 as a football pitch withina stadium. The character's attributes 230 may include, for example,speed, ball control, passing, defense, kicking power, balance, andstamina (among others). In one embodiment, the character 226 may beoutfit/skinned with a digital collectable (e.g., an article of apparel234) that may be uniquely backed by a token on the blockchain 60. In anembodiment, the digital collectable may have been acquired in any one ofthe manners described herein. In one configuration, the application 224may access the genetic code of the digital asset on the blockchain 60via an API or other software interface 236 (i.e., an embodiment of the3^(rd) party interface 66 described above) and/or may access thephenotype expression of the object either via an integrated softwaredecoder or by accessing a networked virtual object generator 62 of thekind described above. In one configuration, one or more of theattributes 230 may be positively or negatively influenced by the geneticcode or phenotype expression of the object 234. While FIG. 9 illustratethe object as an article of apparel, it may similarly be an article offootwear, an object the character may use, a piece of sportingequipment, or the like.

Further building upon the notion of the CryptoKick as property, in oneembodiment, a user or company may rent out or lease out the use of thedigital collectable within a video game for a period of time. In oneembodiment, the leasing may be constrained so that only one instance ofa particular user's asset exists in any particular context. For example,a user may own full rights to an exclusive CryptoKick. That user mayconcurrently lease out the CryptoKick for use in Basketball Game A for 1week, Soccer Game B for 2 weeks, and 1^(st) Person Shooter Game C for 3weeks.

Another option may include programming a cryptographic digital asset asa virtual “pet” that a user cares for and helps to grow from a baby toan adult. FIG. 10 , for example, illustrates a user's avatar 226 takinghis pet CryptoKicks 240 for a virtual walk and interacting with anavatar of another user 232 within an environment 228 representative of avirtual world. As mentioned above, such virtual interactions may affectthe evolution, value, rate of maturation, visual appearance,marketability, etc., of the pet CryptoKick. The attributes of thedigital asset may change with age or be unlocked over time. A user maycare for the virtual pet directly or source to a third party (e.g.,through ETH payment or transaction by other means). The virtual pet maygo through various life stages, and concomitantly unlock differentreal-life sneaker versions of itself that a user can then purchase instores.

Referring again to FIG. 9 , much like the virtual pet of FIG. 10 , insome embodiments, gameplay, use of the digital asset, or improvements ina character's level, experience, or accomplishments may operativelyalter/modify one or more genotypic and/or phenotypic attributes of thedigital asset/CryptoKick. Similarly, in some embodiments, gameplay, useof the digital asset, or improvements in a character's level,experience, or accomplishments may operatively modify the effect thatthe digital asset has on the character's ability or gameplay. Forexample, in one embodiment, achievement of a new level, tournamentvictory, global ranking above a predefined threshold, or other similaraccomplishments may modify an attribute of the CryptoKick to have adistinctive or limited availability appearance, colorway, skin, or thelike. Likewise, in some embodiments, such accomplishments may serve as amultiplier on the effects that the digital asset imparts to thecharacter.

Referring to FIG. 11 , in some embodiments, the digital assets may takethe form of, or may be used in a digital collectable card game (DCCG).In such a game, each user may have a collection of digital assets, eachwith a different set, balance, or weighting of attributes/attributescores, and/or different features, abilities, or powers. In someembodiments, users may take turns playing individual cards or groups ofcards in an effort to win according to the rules set by the game.

While collectable card games, themselves, are generally well known, theuse of the presently described digital assets may provide a uniqueextension of these games. Furthermore these games may serve as anadditional use and motivation for collecting the digital assets. Byuniquely securing each digital asset to an immutable database such as ablockchain 60, each player's collection of cards and their requiredstrategy for using those cards will likely be unique also.

In such an embodiment, a game server 300 may be in communication with aplurality of different user devices 39. As with above, the user devices39 may be smartphones 40, smart watches 42, tablet computers, laptopcomputers, web enabled devices, or other such devices that are capableof networked communication with the server 300. Each user device 39 maybe linked to a separate digital locker 204, which may permit the user toaccess their securely stored digital assets from the blockchain 60. Eachasset may be represented as a separate digital card on the user'sdevice, and may have its own unique attribute set (i.e., part of thephenotype). In one embodiment, a virtual object generator 62 may be incommunication with the user devices 39 and/or the game server 300 tocreate the expression of the virtual object from the genotypicinformation associated with the token on the blockchain 60. The gameserver 300 may manage the rules of the game, including maintaining aplurality of user accounts, instructing a first user, via the user'sdevice 39, when it is time to play, and altering an attribute of asecond user's account based on the receipt of digital asset data fromthe first user. The received digital asset data may correspond to adigital asset played by the first user via the first user's device.

In one embodiment, the game server 300 may not have any storedunderstanding of a user's collection of digital assets until digitalasset data is received. As such, in this embodiment, the assetcollection for a user may be maintained solely by the user's device. Inan alternate embodiment, a user's collection of assets may be registeredwith the user's account maintained by the game server 300. In thisconfiguration, the digital asset data may simply be an indication ofwhich card in the user's account was played.

While FIG. 11 is intended to illustrate a plurality of users engaged ina DCCG, in an alternate configuration, the illustration may berepresentative of a meet-up where a plurality of users come to a commonlocation for the purpose of breeding their CryptoKicks. Such an eventmay be coordinated by a central server that is linked to user accountsin a local area. Alternatively, users may have the ability to sponsorevents and/or broadcast their own location for others to connect and/orcreate a user-initiated meet-up or invitation.

In some embodiments, the attributes of a cryptographic digital asset canbe directly related to corresponding attributes of a real-world shoe forpurposes of production. Optionally, digital asset attributes may belinked to a bill of materials for cost calculation and as a controlmechanism. Resulting offspring may be restricted to having phenotypecharacteristics that can be created in the real world based onmanufacturing capabilities, materials, and other factors. As CryptoKicksand CollaboKicks change owners due to selling, trading, buying, andcollaboration, the resultant transaction history is tracked within theblockchain. Once a CollaboKick or CryptoKick that does not currentlyexist is created in real life, previous owners/users may be notified ofsuch real-life existence and may be given an option to purchase thesneaker.

Aspects of this disclosure may be implemented, in some embodiments,through a computer-executable program of instructions, such as programmodules, generally referred to as software applications or applicationprograms executed by any of a controller or the controller variationsdescribed herein. Software may include, in non-limiting examples,routines, programs, objects, components, and data structures thatperform particular tasks or implement particular data types. Thesoftware may form an interface to allow a computer to react according toa source of input. The software may also cooperate with other codesegments to initiate a variety of tasks in response to data received inconjunction with the source of the received data. The software may bestored on any of a variety of memory media, such as CD-ROM, magneticdisk, bubble memory, and semiconductor memory (e.g., various types ofRAM or ROM).

Moreover, aspects of the present disclosure may be practiced with avariety of computer-system and computer-network configurations,including multiprocessor systems, microprocessor-based orprogrammable-consumer electronics, minicomputers, mainframe computers,and the like. In addition, aspects of the present disclosure may bepracticed in distributed-computing environments where tasks areperformed by resident and remote-processing devices that are linkedthrough a communications network. In a distributed-computingenvironment, program modules may be located in both local and remotecomputer-storage media including memory storage devices. Aspects of thepresent disclosure may therefore be implemented in connection withvarious hardware, software or a combination thereof, in a computersystem or other processing system.

As noted in the disclosure, the present system may utilize public orprivate blockchain infrastructures, distributed ledgers, append-onlydatabases, and the like. In one example, the presently describedcryptographically secured digital assets may initially be stored/securedto a private blockchain that resides on infrastructure maintained by asingle entity, or consortium of entities. Each entity may agree upon acommon form, or data construct for the infrastructure, though assets ofany one entity may be maintained by that entity. Such a model mayprovide for the sharing of network and infrastructure costs/resources,while permitting each entity to maintain their own asset independence.To further public trust, assets created on this private or semi-privateblockchain may be transferrable to public chains at the discretion ofthe user (potentially subject to one or more conditions of transfer).

Any of the methods described herein may include machine readableinstructions for execution by: (a) a processor, (b) a controller, and/or(c) any other suitable processing device. Any algorithm, software,control logic, protocol or method disclosed herein may be embodied assoftware stored on a tangible medium such as, for example, a flashmemory, a CD-ROM, a floppy disk, a hard drive, a digital versatile disk(DVD), or other memory devices. The entire algorithm, control logic,protocol, or method, and/or parts thereof, may alternatively be executedby a device other than a controller and/or embodied in firmware ordedicated hardware in an available manner (e.g., implemented by anapplication specific integrated circuit (ASIC), a programmable logicdevice (PLD), a field programmable logic device (FPLD), discrete logic,etc.). Further, although specific algorithms are described withreference to flowcharts depicted herein, many other methods forimplementing the example machine-readable instructions may alternativelybe used.

Aspects of the present disclosure have been described in detail withreference to the illustrated embodiments; those skilled in the art willrecognize, however, that many modifications may be made thereto withoutdeparting from the scope of the present disclosure. The presentdisclosure is not limited to the precise construction and compositionsdisclosed herein; any and all modifications, changes, and variationsapparent from the foregoing descriptions are within the scope of thedisclosure as defined by the appended claims. Moreover, the presentconcepts expressly include any and all combinations and subcombinationsof the preceding elements and features. Additional features may bereflected in the following clauses:

Clause 1: A method of brand promotion using cryptographic digitalassets, the method comprising: provisioning a plurality of non-fungabletokens, each registered with an immutable database or blockchain, andeach corresponding to a unique digital asset; associating each tokenwith a unique, machine readable identification code; providing eachmachine readable identification code to a different respectiveindividual from a plurality of individuals; providing software code to auser device associated with at least one of the plurality ofindividuals; wherein the user device includes a camera, a display, and alocation recognition circuit, the software code configured to: cause theuser device to discover a virtual image within a real-world environment,display a prompt, via the display, for the user to scan the machinereadable identification code upon discovery of the virtual image;recognize a machine readable identification code, and cause the tokenassociated with the machine readable identification code to betransferred to a digital locker associated with the individual or userdevice.

Clause 2: The method of clause 1, wherein the token includes genotypicinformation corresponding to one or more phenotypic expressions of avirtual object.

Clause 3: The method of any of clauses 1-2, wherein the software codecauses the user device to discover the virtual image within thereal-world environment via augmented reality.

Clause 4: The method of any of clauses 1-3, wherein the software codecauses the user device to recognize an environment according to anoptical image perceived by the camera and a location determined by thelocation recognition circuit; display the optical image on the display,overlay the displayed optical image with the virtual image at apredetermined location within the displayed environment.

Clause 5: The method of any of clauses 1-4, wherein the unique digitalasset includes a virtual object comprising a plurality of attributes,and where each attribute is determinable, at least in part, according toa portion of code associated with the token of that unique digitalasset.

Clause 6: The method of clause 5, wherein at least one of the pluralityof attributes is influenced in its expression by use of the virtualobject.

Clause 7: The method of any of clauses 1-6, wherein the locationrecognition circuit is a GPS receiver.

Clause 8: A method of brand promotion using cryptographic digitalassets, the method comprising: provisioning a plurality of non-fungabletokens, each registered with an immutable database or blockchain, andeach corresponding to a different respective physical retail productselected from a plurality of physical retail products; associating eachtoken with a unique, machine readable identification code; providing themachine readable identification code associated with a first physicalretail product to a retail purchaser of the first physical retailproduct; receiving a request from a user device associated with theretail purchaser to transfer the non-fungable token associated with thefirst physical retail product to a digital locker associated with theretail purchaser or user device, wherein the request includes a codeincluded in or derived from the machine readable identification codeassociated with the first physical retail product.

Clause 9: The method of clause 8, further comprising initiating arequest to the immutable database or blockchain to transfer thenon-fungable token associated with the first physical retail product tothe digital locker associated with the retail purchaser.

Clause 10: The method of any of clauses 8-9, further comprising:providing software code to the user device; wherein the user deviceincludes a camera, a display, and a location recognition circuit, thesoftware code configured to: cause the user device to discover a virtualimage within a real-world environment, display a prompt, via thedisplay, for the user to scan the machine readable identification codeupon discovery of the virtual image; and recognize a machine readableidentification code.

Clause 11: The method of clause 10, wherein the software code causes theuser device to recognize the machine readable identification codethrough at least one of optical recognition via the camera, RFID, NFC,or BLUETOOTH communications.

Clause 12: The method of any of clauses 8-11 wherein providing themachine readable identification code associated with a first physicalretail product to a retail purchaser of the first physical retailproduct includes at least one of: including the machine readableidentification code on a tag, label, or sticker attached to the firstretail product; printing the machine readable identification code on abox, container, or packaging material enclosing the first physicalretail product; printing the machine readable identification code on areceipt provided to the retail purchaser; printing a first portion ofthe machine readable identification code on the box, container, orpackaging material enclosing the first physical retail product, andprinting a second portion of the machine readable identification code ona receipt provided to the retail purchaser.

Clause 13: The method of clause 12, wherein the software code causes theuser device to discover the virtual image within the real-worldenvironment via augmented reality.

Clause 14: The method of any of clauses 12-13, wherein the software codecauses the user device to recognize an environment according to anoptical image perceived by the camera and a location determined by thelocation recognition circuit; display the optical image on the display,overlay the displayed optical image with the virtual image at apredetermined location within the displayed environment.

Clause 15: The method of any of clauses 8-14, wherein the token includesgenotypic information corresponding to one or more phenotypicexpressions of a virtual object.

Clause 16: The method of any of clauses 8-15, wherein the unique digitalasset includes a virtual object comprising a plurality of attributes,and where each attribute is determinable, at least in part, according toa portion of code associated with the token of that unique digitalasset.

Clause 17: The method of clause 16, wherein at least one of theplurality of attributes is influenced in its expression by use of thevirtual object.

Clause 18: A method comprising: providing a virtual object to a user,wherein the virtual object includes a plurality of attributes, andwherein each attribute of the plurality of attributes is at leastpartially derived from a code associated with a non-fungible tokenregistered to an immutable database or blockchain.

Clause 19: The method of clause 18, wherein providing the virtual objectto the user includes causing the non-fungible token to be transferred toan account associated with the user.

Clause 20: The method of clause 19, further comprising receiving valuefrom the user in consideration for causing the non-fungible token to betransferred to the account associated with the user.

Clause 21: The method of any of clauses 18-20, wherein providing thevirtual object to the user includes making the virtual object availableto the user within a video game.

Clause 22: The method of clause 21, wherein the video game includes anavatar, character, or athlete within a virtual environment, and whereinthe avatar, character, or athlete is controlled by user input receivedvia a user device.

Clause 23: The method of clause 22, wherein the virtual object is anarticle of footwear or an article of apparel.

Clause 24: The method any of clauses 22-23, wherein the avatar,character, or athlete includes a plurality of character attributes, eachhaving a respective attribute score that affects a behavior,performance, or ability of the avatar, character, or athlete within theenvironment; and wherein integration of the virtual object with theavatar, character, or athlete operatively modifies at least oneattribute score.

Clause 25: The method of clause 21, wherein the video game is a digitalcollectable card game, and wherein the virtual object is represented asa digital collectable card.

Clause 26: The method of any of clauses 21-25, further comprisingproviding an indication of the use of the virtual object within thevideo game to a remote server, and wherein the indication of use of thevirtual object is operative to alter at least one of the plurality ofattributes of the virtual object.

Clause 27: A computerized system for implementing any of the methods ofclauses 1-16.

Clause 28: A method for automating generation of cryptographic digitalassets associated with articles of footwear, each of the articles offootwear including an upper for attaching to a foot of a user and a solestructure attached to the upper for supporting thereon the foot of theuser, the method comprising: receiving, via a middleware server computerover a distributed computing network from a remote computing node, atransaction confirmation indicative of a validated transfer of anarticle of footwear from a first party to a second party; determining,via the middleware server computer from an encrypted relationaldatabase, a unique owner identification (ID) code associated with thesecond party; generating a cryptographic digital asset associated withthe article of footwear, the cryptographic digital asset including adigital shoe and a unique digital shoe ID code; linking, via themiddleware server computer, the cryptographic digital asset with theunique owner ID code; and transmitting, via the middleware servercomputer to a distributed blockchain ledger, the unique digital shoe IDcode and the unique owner ID code to record transfer of thecryptographic digital asset to the second party on a transaction block.

Clause 29: The method of clause 28, wherein the unique digital shoe IDcode includes a cryptographic token key with a code string segmentedinto a series of code subsets, wherein a first plurality of the codesubsets includes data indicative of attributes of the digital shoe.

Clause 30: The method of clause 29, wherein the first plurality of thecode subsets includes genotype and phenotype data for the digital shoe.

Clause 31: The method of any of clauses 29-30, wherein a secondplurality of the code subsets includes data indicative of attributes ofthe article of footwear.

Clause 32: The method of clause 31, wherein the second plurality of thecode subsets includes colorway, materials, manufacturing, make, and/ormodel data for the article of footwear.

Clause 33: The method of any of clauses 28-32, further comprising:responsive to receiving the transaction confirmation, transmitting anotification to the second party with information for accessing thecryptographic digital asset; and receiving, via the middleware servercomputer from a handheld personal computing device of the second party,a scanning confirmation verifying a universal product code (UPC) and/ora unique product identifier number (UPIN) corresponding to a make and amodel of the article of footwear has been scanned, wherein linking thecryptographic digital asset with the unique owner ID code is responsiveto receipt of the scanning confirmation.

Clause 34: The method of any of clauses 28-33, further comprising,responsive to receiving the transaction confirmation, transmitting anotification to the second party with a unique key with a hashed addressto a cryptographic token.

Clause 35: The method of any of clauses 28-34, further comprising:receiving a digital breeding solicitation with a request to interminglethe cryptographic digital asset with a third-party cryptographic digitalasset; and generating a progeny cryptographic digital asset with acombination of one or more features from the cryptographic digital assetand one or more features from the third-party cryptographic digitalasset.

Clause 36: The method of clause 35, wherein: the unique digital shoe IDcode includes a first cryptographic token key with a first code stringsegmented into a series of first code subsets, a first of the first codesubsets including data indicative of attributes of the digital shoe; thethird-party cryptographic digital asset includes a second cryptographictoken key with a second code string segmented into a series of secondcode subsets, a first of the second code subsets including dataindicative of attributes of a third-party digital shoe; and the progenycryptographic digital asset includes a third cryptographic token keywith a third code string segmented into a series of third code subsets,a first of the third code subsets including the data from the first ofthe first code subsets, and a second of the third code subsets includingthe data from the first of the second code subsets.

Clause 37: The method of clause 36, wherein the first of the first andthird code subsets both share a first distinct alphanumeric sequence,and wherein the first of the second code subsets and the second of thethird code subsets share a second distinct alphanumeric sequence.

Clause 38: The method of any of clauses 36-37, wherein generating theprogeny cryptographic digital asset includes applying a random numbergenerator to: designate one of the cryptographic digital asset or thethird-party cryptographic digital asset as a sire; designate another ofthe cryptographic digital asset or the third-party cryptographic digitalasset as a dam; and determine which of the third code subsetscorresponds to which of the first code subsets and which of the of thirdcode subsets correspond to which of the second code subsets.

Clause 39: The method of any of clauses 28-38, further comprising:receiving a digital transfer proposal with a request to transfer thecryptographic digital asset to a third party; determining a new uniqueowner ID code associated with the third party; linking the cryptographicdigital asset with the new unique owner ID code; and transmitting theunique digital shoe ID code and the new unique owner ID code to thedistributed blockchain ledger for recordation on a new transactionblock.

Clause 40: The method of clause 39, further comprising receiving a newtransaction confirmation indicative of a new validated transfer of thearticle of footwear from the second party to the third party.

Clause 41: The method of any of clauses 28-40, further comprisinggenerating, via the middleware server computer, a smart contractoperable to authenticate ownership and to track future transaction ofthe cryptographic digital asset.

Clause 42: The method of any of clauses 28-41, wherein the unique ownerID code is linked with a cryptocurrency wallet registered with thedistributed blockchain ledger.

Clause 43: The method of any of clauses 28-42, wherein the transactionconfirmation includes a universal product code (UPC) and/or a uniqueproduct identifier number (UPIN) corresponding to a make and a model ofthe article of footwear.

Clause 44: A decentralized computing system for automating generation ofcryptographic digital assets associated with articles of footwear, eachof the articles of footwear including an upper for attaching to a footof a user and a sole structure attached to the upper for supportingthereon the foot of the user, the decentralized computing systemcomprising: a wireless communications device configured to connect witha remote computing node over a distributed computing network; acryptographic digital asset registry storing digital shoes and uniquedigital shoe ID codes associated with multiple cryptographic digitalassets; and a middleware server computer operatively connected to thewireless communications device and the cryptographic digital assetregistry, the middleware server computer being programmed to: receive,over the distributed computing network from the remote computing node,an electronic transaction confirmation indicative of a validatedtransfer of an article of footwear from a first party to a second party;retrieve, from an encrypted relational database, a unique owneridentification (ID) code associated with the second party; generate acryptographic digital asset associated with the article of footwear, thecryptographic digital asset including a digital shoe and a uniquedigital shoe ID code; link the cryptographic digital asset with theunique owner ID code in the cryptographic digital asset registry; andtransmit the unique digital shoe ID code and the unique owner ID code toa distributed blockchain ledger to record transfer of the cryptographicdigital asset to the second party on a transaction block.

Clause 45: The decentralized computing system of clause 44, wherein theunique digital shoe ID code includes a cryptographic token key with acode string segmented into a series of code subsets, wherein a firstplurality of the code subsets includes data indicative of attributes ofthe digital shoe.

Clause 46: The decentralized computing system of clause 45, wherein asecond plurality of the code subsets includes data indicative ofattributes of the article of footwear.

Clause 47: The decentralized computing system of any of clauses 44-45,wherein the middleware server computer is further programmed to:responsive to receiving the transaction confirmation, transmit a digitalnotification to the second party with information for accessing thecryptographic digital asset; and receive, from a handheld personalcomputing device of the second party, a scanning confirmation verifyinga universal product code (UPC) and/or a unique product identifier number(UPIN) corresponding to a make and a model of the article of footwearhas been scanned, wherein linking the cryptographic digital asset withthe unique owner ID code is responsive to receipt of the scanningconfirmation.

Clause 48: The decentralized computing system of any of clauses 44-47,wherein the middleware server computer is further programmed to,responsive to receiving the transaction confirmation, transmit a digitalnotification to the second party with a unique key with a hashed addressto the cryptographic token.

Clause 49: The decentralized computing system of any of clauses 44-48,wherein the middleware server computer is further programmed to: receivea digital breeding bid from the second party with a request tointermingle the cryptographic digital asset with a third-partycryptographic digital asset; and generate a progeny cryptographicdigital asset with a combination of one or more features from thecryptographic digital asset and one or more features from thethird-party cryptographic digital asset.

Clause 50: The decentralized computing system of clause 49, wherein: theunique digital shoe ID code includes a first cryptographic token keywith a first code string segmented into a series of first code subsets,a first of the first code subsets including data indicative ofattributes of the digital shoe; the third-party cryptographic digitalasset includes a second cryptographic token key with a second codestring segmented into a series of second code subsets, a first of thesecond code subsets including data indicative of attributes of athird-party digital shoe; and the progeny cryptographic digital assetincludes a third cryptographic token key with a third code stringsegmented into a series of third code subsets, a first of the third codesubsets including the data from the first of the first code subsets, anda second of the third code subsets including the data from the first ofthe second code subsets.

Clause 51:The decentralized computing system of clause 50, whereingenerating the progeny cryptographic digital asset includes applying arandom number generator to: designate one of the cryptographic digitalasset or the third-party cryptographic digital asset as a sire;designate another of the cryptographic digital asset or the third-partycryptographic digital asset as a dam; and determine which of the ofthird code subsets correspond to the first code subsets and which of theof third code subsets correspond to the second code subsets.

Clause 52: The decentralized computing system of any of clauses 44-51,wherein the middleware server computer is further programmed to: receivea digital transfer proposal with a request to transfer the cryptographicdigital asset to a third party; determine a new unique owner ID codeassociated with the third party; link the cryptographic digital assetwith the new unique owner ID code; and record the unique digital shoe IDcode and the new unique owner ID code on a new transaction block withthe distributed blockchain ledger.

Clause 53: A method of event-based distribution of a cryptographicdigital asset comprises: receiving, from a computing device associatedwith a user, an indication that the computing device is located at apredetermined venue within a predetermined window of time; receiving,from the computing device, a unique owner identification (ID) codeassociated with the user; receiving, from the computing device, a uniquecode acquired by the user; determining a unique digital asset ID codecorresponding to the received unique code, the unique digital asset IDcode representative of the cryptographic digital asset; and transmittinga cryptographic block to a distributed blockchain ledger to recordtransfer of the cryptographic digital asset to the user, thecryptographic block comprising both the unique digital asset ID code andthe unique owner ID code.

Clause 54. The method of clause 53, wherein the cryptographic digitalasset includes genotype data representative of a digital shoe or articleof apparel.

Clause 55: The method of clause 53, wherein the cryptographic digitalasset includes genotype data that is representative of an attribute of adigital shoe or article of apparel though is not representative of anentire digital shoe or article of apparel.

Clause 56: The method of clause 55, further comprising modifying apreexisting digital asset having genotype data representative of adigital shoe or article of apparel using the genotype datarepresentative of the attribute of a digital shoe or article of apparel.

Clause 57: The method of any of clauses 53-56, wherein the indicationthat the computing device is located at the predetermined venuecomprises an indication of whether GPS coordinates of the computingdevice are within a predefined geofence or closed geographic boundary.

Clause 58: The method of any of clauses 53-57, wherein the indicationthat the computing device is located at the predetermined venuecomprises an indication of whether the computing device is in proximityto an 802.11 or BLUETOOTH beacon.

Clause 59: The method of any of clauses 53-58, wherein the indicationthat the computing device is located at the predetermined venuecomprises an image acquired by the computing device, or a representationthereof, from which one or more visual attributes of the venue may beidentified.

Clause 60: The method of any of clauses 53-59, wherein the receivedunique code comprises a code acquired from a ticket to an event at thevenue.

Clause 61: The method of any of clauses 53-59, wherein the receivedunique code comprises a code that is scanned from a tangible objectwithin the venue or from a merchandise receipt generated within thevenue.

Clause 62: The method of any of clauses 53-61, further comprisingreceiving an indication that a conditional event has occurred during thepredetermined window of time; and wherein the transmitting of thecryptographic block to the distributed blockchain ledger occurs onlyafter the indication is received that the conditional event hasoccurred.

Clause 63: The method of any of clauses 53-62, wherein determining theunique digital asset ID code comprises: directing an application or aninternet browser running on the computing device to a virtual storefrontdisplay comprising a plurality of different displayed cryptographicdigital assets; receiving an indication of a selection of one of theplurality of different displayed cryptographic digital assets; andwherein the determined unique digital asset ID code corresponds to boththe received unique code and the selected one of the plurality ofdifferent displayed cryptographic digital assets.

Clause 64: The method of any of clauses 53-63, further comprising:receiving a digital transfer proposal with a request to transfer thecryptographic digital asset to an acquiring party; determining a uniqueowner ID code of the acquiring party; linking the cryptographic digitalasset with the unique owner ID code of the acquiring party; andtransmitting the unique digital asset ID code and the unique owner IDcode of the acquiring party to the distributed blockchain ledger forrecordation on a new transaction block.

Clause 65: The method of any of clauses 53-64, wherein the uniquedigital asset ID code includes a cryptographic token key with a codestring segmented into a series of code subsets, wherein a firstplurality of the code subsets includes genotype data corresponding toone or more phenotypic expressions the digital asset.

Clause 66: The method of clause 65, wherein the digital asset is acomputer-generated digital shoe.

Clause 67: The method of clause 66, wherein the plurality of attributesof the computer-generated digital shoe includes at least one of:colorway, materials, manufacturing, make, and/or model data.

Clause 68. The method of clause 65, further comprising exporting atleast one of the digital asset ID code or at least one of the pluralityof attributes of the digital asset to a digital video game applicationsuch that the digital asset is represented within the digitalapplication and modifies one or more aspects of the gameplay of thedigital video game application.

What is claimed:
 1. A method of event-based distribution of acryptographically secured digital asset, the method comprising:receiving, from a computing device associated with a user, an indicationthat the computing device is located at a predetermined venue within apredetermined window of time; receiving, from an external sourceseparate from the computing device associated with the user, anindication that a conditional triggering event has occurred at thepredetermined venue and during the predetermined window of time;receiving, from the computing device, a unique owner identification (ID)code associated with the user; transmitting a request to record atransfer of the cryptographically secured digital asset to the user on adistributed blockchain ledger, the request comprising both a uniquedigital asset ID code and the unique owner ID code; and whereintransmitting the request to record the transfer of the cryptographicallysecured digital asset on the distributed blockchain ledger occurs onlyafter the indication is received that the conditional event hasoccurred.
 2. The method of claim 1, further comprising: followingreceipt of the indication that the conditional triggering event hasoccurred during the predetermined window of time, receiving, from thecomputing device, a unique code acquired by the user; and determiningthe unique digital asset ID code from the received unique code, theunique digital asset ID code representative of the cryptographicallysecured digital asset.
 3. The method of claim 2, wherein the receivedunique code comprises a code that is scanned from a tangible objectwithin the venue or from a merchandise receipt generated within thevenue.
 4. The method of claim 2, wherein the received unique codecomprises a code acquired from a ticket to an event at the venue.
 5. Themethod of claim 1, wherein the conditional triggering event comprises astatistic of an athlete or sports team crossing a predeterminedthreshold at the predetermined venue.
 6. The method of claim 1, whereinthe indication that the conditional triggering event has occurred is anelectronic message received from a blockchain oracle.
 7. The method ofclaim 1, further comprising: following receipt of the indication thatthe conditional triggering event has occurred during the predeterminedwindow of time, directing an application or an internet browser runningon the computing device to a virtual storefront display comprising aplurality of different displayed cryptographically secured digitalassets; receiving an indication of a selection of one of the pluralityof different displayed cryptographically secured digital assets; andwherein the unique digital asset ID code corresponds to the selected oneof the plurality of different displayed cryptographically secureddigital assets.
 8. The method of claim 1, wherein the cryptographicallysecured digital asset includes genotype data representative of a digitalshoe or article of apparel.
 9. The method of claim 1, wherein thecryptographically secured digital asset includes genotype data that isrepresentative of an attribute of a digital shoe or article of apparelthough is not representative of an entire digital shoe or article ofapparel.
 10. The method of claim 9, further comprising modifying apreexisting digital asset having genotype data representative of adigital shoe or article of apparel using the genotype datarepresentative of the attribute of a digital shoe or article of apparel.11. The method of claim 1, wherein the indication that the computingdevice is located at the predetermined venue comprises an indication ofwhether GPS coordinates of the computing device are within a predefinedgeofence or closed geographic boundary.
 12. The method of claim 1,wherein the indication that the computing device is located at thepredetermined venue comprises an indication of whether the computingdevice is in proximity to an 802.11 or BLUETOOTH beacon.
 13. The methodof claim 1, wherein the indication that the computing device is locatedat the predetermined venue comprises an image acquired by the computingdevice, or a representation thereof, from which one or more visualattributes of the venue may be identified.
 14. The method of claim 1,further comprising: receiving a digital transfer proposal with a requestto transfer the cryptographically secured digital asset to an acquiringparty; determining a unique owner ID code of the acquiring party;linking the cryptographically secured digital asset with the uniqueowner ID code of the acquiring party; and transmitting the uniquedigital asset ID code and the unique owner ID code of the acquiringparty to the distributed blockchain ledger for recordation on a newtransaction block.
 15. The method of claim 1, further comprisingexporting at least one of the digital asset ID code or at least one of aplurality of attributes of the digital asset to a digital video gameapplication such that the digital asset is represented within thedigital application and modifies one or more aspects of the gameplay ofthe digital video game application.
 16. A method of event-baseddistribution of a cryptographically secured digital asset, the methodcomprising: receiving, from a computing device associated with a user,an indication that the computing device is located at a predeterminedvenue within a predetermined window of time; receiving, from a computingserver, an indication that a conditional triggering event has occurredduring the predetermined window of time, the conditional triggeringevent comprising a statistic derived from an event occurring at thepredetermined venue; receiving, from the computing device, a uniqueowner identification (ID) code associated with the user; transmitting arequest to record a transfer of the cryptographically secured digitalasset to the user on a distributed blockchain ledger, the requestcomprising both a unique digital asset ID code and the unique owner IDcode; and wherein transmitting the request to record the transfer of thecryptographically secured digital asset to the user occurs only afterthe indication is received that the conditional event has occurred. 17.The method of claim 16, wherein the cryptographically secured digitalasset comprises an attribute pack operative to modify one or moreattributes of a preexisting digital asset.
 18. The method of claim 17,wherein the attribute pack includes genotype data that is representativeof an attribute of a digital shoe or article of apparel though is notrepresentative of an entire digital shoe or article of apparel; themethod further comprising modifying the preexisting digital asset havinggenotype data representative of a digital shoe or article of apparelusing the genotype data representative of the attribute of a digitalshoe or article of apparel.
 19. The method of claim 16, wherein theevent is a sporting event and wherein the statistic is derived from thesporting event.
 20. A method of event-based distribution of acryptographically secured digital asset, the method comprising:receiving, from a computing device associated with a user, an indicationthat the computing device is located at a predetermined venue within apredetermined window of time, and wherein the predetermined venue ishosting an event within the predetermined window of time; receiving,from a computing server, an indication that a conditional triggeringevent has occurred during the predetermined window of time, theconditional triggering event comprising a statistic derived from theevent occurring at the predetermined venue, and wherein the receivedindication is an electronic message from a blockchain oracle; receiving,from the computing device, a unique owner identification (ID) codeassociated with the user; transmitting a request to record a transfer ofthe cryptographically secured digital asset to the user on a distributedblockchain ledger, the request comprising both a unique digital asset IDcode and the unique owner ID code; and wherein transmitting the requestto record the transfer of the cryptographically secured digital asset tothe user occurs only after the indication is received that theconditional event has occurred.